Update on ExactSeek's New Ranking Algorithm. The new ranking algorithm announced several weeks ago is now in place and has been applied to all sites in the ExactSeek database. However, search results and rankings will continue to be monitored over the next several weeks and the algorithm tweaked as necessary. Expect some fluctuations in site rankings as final adjustments are implemented. These adjustments relate primarily to the weight given to Alexa data in the algorithm.
How ExactSeek's New Ranking Algorithm Works. The main factors used to determine website ranking are
page content relevancy and site traffic data provided by Alexa Internet, with the emphasis being on content relevancy.
Title, Meta Description and Meta Keywords tags will continue to play a role in site ranking, but not in the way they they did previously. The information from the Title and Meta Description tags (if found by the ExactSeek crawler) will be shown in the search result listings, and the content of all 3 tags (if found) will be compared to page content as a check of overall relevancy. In cases where sites have more or less equal content relevancy for specific keyword searches, Alexa popularity data will determine which sites receive higher ranking in ExactSeek's search results.
How You Can Improve Your Site Ranking. The good news is that almost any traffic building strategy will work to improve your site's ExactSeek ranking, including:
- Link exchanges
- Any type of advertising
- PPC campaigns, and
- Search engine optimization techniques.
Why is the above true? Because an increase in people traffic to your website will result in a corresponding jump in your site's Alexa ranking which in turn will be factored into your ExactSeek site ranking.
Since Alexa site ranking numbers will be a significant factor in determining your ExactSeek ranking, we strongly recommend that you download the Alexa Toolbar to track your site's weekly and monthly popularity status.
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