image folder and keyword stuffing

[pne]

Hi,

Suppose I rename my image folder at www.sochoose.com from "images" to "employee_assistance_programme_images" will this help my keyword density, if "employee assistance programme is an important keyphrase? My competitors all do this.

pne
www.sochoose.com

[Dave Hawley]

I believe kewyord page names are good for many reasons. However, I would avoid the use of long ones like your example. I would also go the a hyphen over the Underscore. So, I would simply name the folder images and then use keyword page names, something like;

employee-assistance.html

[pne]

Thanks for your reply Dave. The problem I have with renaming the index.php page to employee_assistance.php is this, I thought the server had to have my homepage named index or Index inorder to recognise that it was homepage and load it first when www.sochoose.com typed.

pne
www.sochoose.com

[Dave Hawley]

No, I don't mean your homepage, that is your domain. I mean all other pages.

[pne]

Dave,

Many thanks for your reply. I think we're probably at cross purposes. I've already named all other pages appropriately (I think). Would appreciate help on a related topic though. I want to name my images folder "employee assistance programmes EAP workplace counselling" but without using underscores or with the %20 etc nonsense showing when I view it. Is there a way of doing this?

Thanks

pne
www.sochoose.com

[Dave Hawley]

Yes, you could use

employee-assistance-programmes-EAP-workplace counselling

However, I have doubts it would be of any use to anyone including Google. By all means use something short and meaningful, but not that looooooonnnnng.

[pne]

Cheers Dave,

The thing is that all the competition use word/phrase strings that long and rank higher because of it (and incoming links of course, tho' my page rank is competitive due to link building campaign etc), I'm currently in the 600-700 for this key phrase, they're all (naturally 'cause it's who I'm looking at) in the top ten. I don't really see any alternative.

pne
www.sochoose.com

[Dave Hawley]

and rank higher because of it

Why do you jump to that conculsion? Google uses over 100 (some say over 1000) elements to rank pages in the SERP's.

What is the term you are trying to rank for?

[happygolucky]

Dave is right. Don't bother with long page names.

Anchor text is the most important factor.

[pne]

Dave and HappyGoLucky,

Thanks for the help. I'm trying to rename the images folder ideally so that when I open it in a text editor it reads like this "Employee Assistance Programme benefit consultants and advice_files/tele6.jpg" with real spaces, no underscores, %20 or anything else and I don't know how to do it. If you could help I'd be very grateful.

pne
www.sochoose.com