DFW Search Engine Marketing Association

[bhartzer]

DFW Search Engine Marketing Association
http://www.dfwsem.org

June 2004 Meeting Announcement

DFWSEM ASSOCIATION MEETING
WHEN: Monday, June 21, 6:30 - 8:00PM.
WHERE: The Keg in Las Colinas. Located at the corner of Hwy 114 and MacArthur Boulevard.
859 W. John Carpenter Freeway
Irving, Dallas
(972) 556-9188
COST: FREE

NEW FORMAT
The DFWSEM Association continues to make great strides as an organization. The board of directors has been elected, bylaws have been ratified, and the group will file for 501c3 non-profit status later this month. Now that this important business has been addressed, future DFWSEM meetings will focus on exchanging ideas, networking, and educating the DFW business community about the value of search engine marketing.

We are kicking off this format change with two excellent presentations:

1 – “Branding in the Search Engines”
Search engines are generally considered a direct response vehicle. However, smart marketers can realize the value of search branding.

Companies that may not be as widely recognized can, in a moments notice, gain the immediate "top of mind awareness" simply by associating themselves with a group of popular search terms. With the proper amount of exposure, these companies can gain the reach and frequency necessary to create strong brand awareness, without the vast expense of traditional national marketing expenditures.

This topic will explore the AMA's definition of branding and how search can help increase brand equity. Or, how search branding can help a lesser known companies gain awareness and establish an identity for certain industry categories.

Who are you and what does your company name mean to those searching on the web?

Presented by Tony Wright, VP of Media/SEM at Zunch communications.
http://www.zunch.com

2 – “User Behavior on Search Engines”
Want to learn more about how customers are using search engines? Is it better for a company to be listed in the search engine paid advertisements, the organic listings, or both? How loyal are users to their favorite search engine?

Christine Churchill, President of KeyRelevance, a Dallas based usability and search engine marketing firm, will discuss the Enquiro report and several other recently released user behavior studies. The surprising findings shed some interesting light on how customers actually interact with the leading search engines.

http://www.keyrelevance.com
http://www.enquiro.com

Both Tony and Christine will take questions following each presentation.

Plan on attending early for a drink, dinner, and networking with the area’s top search marketers and marketing managers. We look forward to seeing you there!

We look forward to seeing you there!

[bhartzer]

I've received some questions about this in regards to whether or not the meeting is open to the public.

Yes, the meeting is completely free and open to the public and anyone who wishes to attend.

[bhartzer]

http://www.dfwsem.org

CONTACT: Doug Lay @ 214.341.9390, or
Rob Garner @ 972.831.2124

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NEXT MONTHLY DFWSEM MEETING HELD IN CONJUNCTION WITH THE IAB SEARCH ROADSHOW


IF YOU HAVE ATTENDED A DFWSEM MONTHLY MEETING BETWEEN FEBRUARY AND JUNE 2004, PLEASE CONTACT ROB GARNER OR DOUG LAY TO CLAIM YOUR FREE PASS


The next DFWSEM Meeting will be held in combination with the 2nd Annual IAB Search Road Show on Tuesday, July 20th from 1PM to 7PM at the Omni Dallas Hotel Park West.

The regular event price for non-IAB members is $295. FREE passes have been extended to individuals and companies who have previously attended a DFWSEM meeting. This email is your special invitation to attend the IAB Roadshow at no charge. Please contact Doug Lay or Rob Garner to claim your free event pass.


MORE ABOUT THE IAB SEARCH ROADSHOW

The IAB Search Road Show provides marketers and advertising agencies with the fundamentals of the search landscape, products and subtle nuances that media planners need to squeeze out even greater productivity from their campaigns. Sponsors include Google, Overture, Lycos, Kanoodle, Findwhat, Business.com, and many more. The Dallas show is part of a six-city tour that includes Chicago, San Francisco, NYC, Detroit, and Los Angeles.

PLACE: Dallas, Omni Dallas Hotel Park West, 635 LBJ in Northwest Dallas.
DATE: Tuesday, July 20, 2004
TIME: Search event goes from 1PM-7PM.

Read more about the event here:
http://www.iab.net/events/searchroadshow/overview.asp


Key Topics include:

• NEW Research on the Branding Effectiveness of Search, by Nielsen // NetRatings • NEW Case Studies from vertical markets including: Ford, IBM, Circuit City, Champion Mortgage, HP, CNET Networks, and more.
• Interactive breakout sessions in targeted tracks, including content for clients looking for a broader base of understanding of search fundamentals, to specific seminars on must-have information for agency professions • “Meet the Experts” conversations on Content Networks and B-to-B.
• All followed by a networking cocktail reception where Experts from the industry will focus on answering the following questions:

- What best practices in Search Advertising exist within different vertical industries, including Automotive, B-to-B, Retail, Financial Services and Consumer Products?
- How can advertisers use search to drive awareness and demand, as well as capture customers later in the buying cycle?
- What tools and techniques are successful firms deploying to further boost Search ROI and accountability?
- What is the branding impact of keyword listings and other forms of search marketing?
- What do advertising agencies in particular need to know about search marketing to land and retain key accounts?

FULL AGENDA:
http://www.iab.net/events/searchroadshow/agenda.asp

DIRECTIONS:
http://www.iab.net/events/searchroadshow/venue.asp



MORE INFO ABOUT YOUR FREE EVENT REGISTRATION

To claim your free passes, please contact DFWSEM Treasurer Doug Lay at 214.341.9390, or DFWSEM Secretary Rob Garner at 972.831.2124. Multiple passes are available for each participating agency or company.

Monthly meeting will resume next month at the regular time - visit HTTP://www.dfwsem.org for more details.

[bhartzer]

Is anyone here planning on going today to the search conference? I can still get you on the list if you're in the area, it's free to attend.