Well, back to the original question and point I was trying to make. I can not afford (neither can my clients)$49.00 per URL and 30cents per click.
I will wait this one out on the sidelines and see what develops in a few months as the game will most certainly change again.
I doubt there is a lot of Realtors that can afford a PPC campaign that could possibly run $9,000 per month, so if Site Match does not get a lot of participation, Yahoo! Will most likely rethink their strategy.
They will have to if they genuinely want to bump Google out of the #1 Position.
Just my 2 cents worth.