Advice sought re setting up & managing client social media hubs

[smeatz]

Hi guys

Here's the scenario:

I have a number of old-school SEO clients who have never (up until recently, at least) given a second thought to adding social media to their digital marketing arsenal. However, they now want me to set up and manage their Twitter, Facebook, Google + and Linkedin accounts (and in some cases, Pinterest as well). they don't know - nor do they want to know - how to set up these types of accounts. However, they are more than willing to pay me to do it all for them.

There are probably a hundred ways of doing this incorrectly, and that's why I am seeking advice from those of you who have actually done this i.e. set up and managed social media accounts for their own clients.

Here's how I was thinking I could do it - but if there is a better way, please share it with me

I simply establish a unique Google account for each client and then create dedicated gmail accounts so that I can set up their Twitter, Facebook, Google + and Linkedin accounts. I then nominate "myself" as a "User" and give myself admin rights to each of these accounts. That would enable me to manage these accounts, but still enable each client to log in (should they ever desire to do so)...and in the event that we parted ways, they (or I) could simply remove "me" from the "user" status.

If this is indeed the best way to go about it, is there a social media management platform (e.g. Hootsuite?) that you can recommend that would help me manage these multiple accounts as seamlessly as possible?

Thanking you in advance,

Bruce

[leedman]

Hi guys

I simply establish a unique Google account for each client and then create dedicated gmail accounts so that I can set up their Twitter, Facebook, Google + and Linkedin accounts. I then nominate "myself" as a "User" and give myself admin rights to each of these accounts. That would enable me to manage these accounts, but still enable each client to log in (should they ever desire to do so)...and in the event that we parted ways, they (or I) could simply remove "me" from the "user" status.

If this is indeed the best way to go about it, is there a social media management platform (e.g. Hootsuite?) that you can recommend that would help me manage these multiple accounts as seamlessly as possible?

Bruce

Okay, first and foremost, your managing a firm's social media. So you need to partner with Hootsuite and refer the client account to them. You'll be the social media manager, managing their campaign as the added user. Your revenue stream is added to through the fact that you've set them up on Hootsuite as well. Since you're coordinating all of it, getting approval won't be an issue and the monthly fee by Hootsuite is very reasonable as a recurring expense. And I don't see any other expense other than your services.

You'll want to keep your apples in your basket, and their oranges in theirs. But with sharing permissions, you'll be able to manage both from the single login.

[mjtaylor]

I use Sprout Social to manage some clients accounts - it interfaces nicely with Twitter and Facebook. I like a lot of its bells and whistles. I have not used Hoot, I have used Tweeddeck and I liked it okay (the free version) but when it stopped working right and I couldn't get it to uninstall to reinstall it, I moved on.

[LD]

I was considering Splash Cube. It's perported to coordinate Linkedin, Facebook and Twitter campaigns all in one with some automation. The price is a bit steep, but may be worth it. Anyone have experience/reviews of this app?

[shailender]

I too use "HootSuite" and you can easily manage your Facebook, Twitter, LinkedIn and Google+ profiles. It has free version as well, plus it's easy to use.

[smeatz]

I use Sprout Social to manage some clients accounts - it interfaces nicely with Twitter and Facebook. I like a lot of its bells and whistles. I have not used Hoot, I have used Tweeddeck and I liked it okay (the free version) but when it stopped working right and I couldn't get it to uninstall to reinstall it, I moved on.

Thanks for sharing - I have just checked out Sprout Social and it certainly looks like a robust platform.

- - - Updated - - -

Thanks to everyone for posting your thoughts