Utility Industry Logo Feedback

[lucastic]

My name is Lucas and I recently started a web based company for the Utility Industry called Utility Contractors Xchange LLC or ucxllc for short and created this logo to use. Please give me your feedback on what you think. Good or bad I need to know if it makes people want to know what we do or if it is repulsive and should be changed. I have incorporated the colors for the Universal Color Code for Locating Utilities into the logo. Thanks in advance for the help.

UCX Razor White Background 4x6 JPEG.jpgphpyHbdjyAM.jpg

[LD]

My quick .02 - rethink the use of all those colours. Pick one or two at most. Up-size the U and the C, so they're kind of slightly in front or on top of the X. The U and C don't have to be the same size or bigger than the X. Just bigger and more to the "front" than now. Currently, IMO, the logo looks like it would denote the acronym UXC whereas what Im suggesting may convey UCX better.

OR did you plan on the acronym being UXC??

[lucastic]

Great ideas! I created the logo about two months ago and have already had problems with the colors. I like the colors and thought it was a good idea at the time, but getting them to match on promo products has been a real pain. Thanks again.

[deepsand]

As it stands now, with the "X" being vertically sliced in two and extremely curved, it's not even obvious that it's intended to be a letter.

In addition to what LD said re. colors, suggest make all 3 letters equal size, and reorder naturally; i.e., as "UCX."

[rickanderson]

My name is Lucas and I recently started a web based company for the Utility Industry called Utility Contractors Xchange LLC or ucxllc for short and created this logo to use. Please give me your feedback on what you think. Good or bad I need to know if it makes people want to know what we do or if it is repulsive and should be changed. I have incorporated the colors for the Universal Color Code for Locating Utilities into the logo. Thanks in advance for the help.

UCX Razor White Background 4x6 JPEG.jpgphpyHbdjyAM.jpg

i think the logo is quite excellent. a 9/10. love the colours. are the quotation marks necessary?

rick