In your advertising/marketing, yes, if handled appropriately, the slogan, "Austrailia's Best Reptiles," can be a plus, of course. But for a forum of "peers" that you are asking for help/suggestions, I have to agree with Zadees, check your ego at the door. We don't care if you are the best in your field or if you are someone just starting your business. If you tell us right from the start that you are the best, and that we probably already know you, then what you are implying does not make a good impression on us before asking for our help. I run a very small business in a very small town, and even though I may be successful, the last thing I want to do is drive a Mercedes through town when all those that live around me are driving Fords. Of course, maybe Australians are different than Americans in that respect, but I'm thinking maybe not so much.
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