Just to chime in with some (admittedly slightly biased) stats for PPC:-
- 81% of ad impressions and 66% of ad clicks occur in the absence of an associated organic result on the first page of search results. All ad clicks in these situations are incremental.
- On average, for advertisers who appear in the top rank organic slot, 50% of ad clicks are incremental. This means that half of all ad clicks are not replaced by organic clicks when search ads are paused.
- For advertisers whose organic search results are in the 2nd to 4th position, 81% of ad clicks are incremental. For advertisers appearing in organic position of 5 or lower, 96% of ad clicks are incremental.
Here’s another study which shows that PPC accounts for 64.6% of clicks from searches with high commercial intent, and for product related searches, the number one organic result accounts for just 8.9% of the clicks! – http://www.wordstream.com/articles/google-ads.
From what I've seen these stats seem fairly close to the truth...
Tags for this Thread