Original article credit: The War on 'Free' Clicks: Think Nobody Clicks on Google Ads? Think Again! - Wordstream
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Original article credit: The War on 'Free' Clicks: Think Nobody Clicks on Google Ads? Think Again! - Wordstream
Last edited by HTMLBasicTutor; 07-22-2012 at 02:20 AM.
Firstly, I couldn't imagine a PPC provider like Larry Kim of WordStream stating anything other than paid search is out performing in Google at a rate of 2:1 !! LOLOriginally Posted by deepsand
What Pay Per Click firm do you know who admits that natural search results do better than paid advertising ???????
HOW do these PPC firms make their own revenues and pay themselves ?? That should give you a clue to their publicized findings
I have been working in SEM/SEO since before Google or Yahoo were around. The techniques the search engines use in their algorithms have certainly matured and Google in particular used a fantastic auction model for paid ads that has made them the Kings of Search. BUT, PPC is not better than organic rankings in any stretch of the imagination. It has its place for sure.
I have been involved with over 100 front line websites in my time to date and embarking on a new multinational multi location project and will be definitely using PPC on every one of our identified keywords in each country in the early days of the projects development. IT IS THE ONLY way that a new project can attract TARGETED traffic from day one.
However, as each of the target key-phrases begin to show our project in the front of the search results due to good SEO tuning - that's the point in time where our PPC budget moves to alternative keywords or forms of marketing to help the brand of the project and wider reach.
Time and time again I have shown that sites using PPC may have to spend a dollar to make $1.50 back in revenue. In fact usually in the market sectors I work in, the PPC rate of advertising is usually in the region of 29% against revenues over a reasonable period of time. Whereas, implementing quality SEO gets that advertising spend on revenue down to 6%. A huge difference to a company's bottom line profit margin.
The proviso above relies of course on properly researched customer identification and focused marketing objectives.
It doesn't seem to be any different whether its a client of mine, or my own businesses. Similar performances in PPC and SEO happen over a two year period.
I've gone through all the Google training for Adwords, Facebooks equivalent and am a Google registered developer. One thing I've noticed, is that each advertising channel tunes their models to try and make the most revenue for themselves, and the perspective they push in their training is best for them - not actually you.
My own rule is this: If the site can't be found within the first 3 pages of a search result - then PPC is the main way of creating customers fast!
Of course, having a well designed site in terms of good marketing is a 'must' if you are going to create paying customers from the PPC ads... else the PPC investment turns quickly into a loss and an expensive lesson
Last edited by MyRentals; 07-22-2012 at 06:58 PM.
Did you miss the fact that such was a qualified statement?
Within some product/service sectors, PPC is the only way for some pure sales sites to gain visibility without cluttering up their sites with needless baggage that impresses only the SEs at the expense of user satisfaction.
@deepsand. Maybe I didn't explain my thought in writing very well.
Yes of course I realized it was a qualified statement. If you read what I wrote again.... of course WordStream pushes PPC. What isn't qualified is what specifically they were measuring in Adwords and where the organic search position was for the same item ??
For instance, if a website was in organic SERPs position 4 or lower. Then clicks on a PPC ad will undoubtedly be higher than the organic click. What about the wording in the PPC Ad compared to the wording in the organic positioned TITLE and Description.
The facts and the data. Its like comparing Apples to Oranges without being able to identify and list the differences observed which would undoutedly have an influence on their publicity statements.
Qualified means that it was not a categorical statement; but, here, referring to "high commercial intent keyword searches."
They weren't measuring anything "in AdWords," but simply CTRs.
Immaterial to what percentage of the totality of clicks went to PPC vs organic listings.
This was an aggregate study re. a single factor. Given a sufficiently large random sampling, other factors are annulled.
Dear all, I think there is a bit of cross-talking here and a lot depends on the kinds of organic traffic arriving at the site and the nature of the site.
Here's a good example of what I mean.
If I have a website "reticulated pythons" and it comes up one on google, it is likely most traffic will be people looking for information and not much else - you won't get much conversion in terms of sales, even if your site is selling books on the things.
But if you have a website "mobile reptile parties" and it comes up one on google, you'll find a high conversion rate.
It's the kind of search people do when looking to buy that sort of thing and not for many other purposes.
In that situation organic traffic matches ppc in terms of quality (my view).
Now ppc is usually for business type websites, but organic results are not always - hence a slight variation in views.
For our "business" type sites (as opposed to the informational types), I view being number one in organic about seven times better at getting converted traffic (incoming phone calls to "buy") as opposed to being on the top of the page as a "paid" ppc result.
I've seen this figure bandied about on forums and the like and it matches my own experiences.
When I can't get the number one spot in a hurry, ppc keeps the phone ringing...
All the best
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Not sure why there should be any confusion, given that the data in question were clearly noted as being in regards to "high commercial intent keyword searches."
My apologies Deepsend, I missed that!
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