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Thread: Which one is better organic SEO or PPC ?

  1. #1
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    Which one is better organic SEO or PPC ?

    I want to know that organic SEO is better or Google adword service.

  2. #2
    WebProWorld MVP williamc's Avatar
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    Neither. They both serve different purposes.
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    For me organic traffic is better. The more organic visits you get from search engines, it means your site is more popular and is easily found with keywords. Moreover, its free. On the other hand, PPC is paid.

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    WebProWorld MVP deepsand's Avatar
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    Quote Originally Posted by transcribe View Post
    For me organic traffic is better. The more organic visits you get from search engines, it means your site is more popular and is easily found with keywords.
    And, very much of that traffic may not convert.

    Quote Originally Posted by transcribe View Post
    Moreover, its free.
    Only if no one does any work.

    Quote Originally Posted by transcribe View Post
    On the other hand, PPC is paid.
    And, may yield the greater ROI.

    If yours is a vanity site, then stick with "free" SEO. Otherwise, either pay for professional SEO and/or pay for SEM.

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    I agree with Williamc that both serves different purpose.If you want to grasp immediate attention the go for PPC but if you want to use PPC campaigns as link building purpose then he links that come from PPC advertisements have very short term benefits, but PPC ads can help in boosting the web site traffic through different means.

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    Organic SEO is the Best because maximum use click on seo search not a pain search result but it very difficult to face a more competition

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    Administrator LD's Avatar
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    Quote Originally Posted by joelchrist View Post
    Obviously, it is organic, it gets 70% of clicks and only 30% click made by google ppc.
    Care to share your source for the above stats?
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  11. #9
    WebProWorld MVP deepsand's Avatar
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    Quote Originally Posted by Eddie.S View Post
    I agree with Williamc that both serves different purpose.If you want to grasp immediate attention the go for PPC but if you want to use PPC campaigns as link building purpose then he links that come from PPC advertisements have very short term benefits, but PPC ads can help in boosting the web site traffic through different means.
    PPC has nothing to do with link building, but strictly with delivered qualified traffic.

    Quote Originally Posted by manchun View Post
    Organic SEO is the Best because maximum use click on seo search not a pain search result but it very difficult to face a more competition
    Since when does a high click-through-rate necessarily translate into a high conversion rate?

    Quote Originally Posted by joelchrist View Post
    Obviously, it is organic, it gets 70% of clicks and only 30%Why click made by google ppc.
    Having high traffic does not guarantee qualified traffic, i.e. traffic that converts. For many, PPC traffic returns a much higher ROI than does the organic.

  12. #10
    WebProWorld MVP deepsand's Avatar
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    How Google Is Killing Organic Search

    "The click-through rate of paid search advertisements on Google now outnumbers 'free' organic search result listings by nearly a 2:1 ratio for high commercial intent keyword searches conducted in the U.S.," says Larry Kim, the founder and Chief Technical Officer of WordStream, a PPC technology and search engine marketing software company that just published some research on the state of Google search.

    (WordStream defines a "high commercial intent keyword" as a keyword entered with the apparent intent to purchase a product or service, like "buy an iPhone" or "Seiko watch.")

    So if you think no one clicks on Google ads, you're wrong: When people are searching in order to investigate or make a purchase, over 64% click a sponsored result. Keep in mind unpaid clicks still account for the majority of Google search clicks... but if a keyword is valuable to a business, PPC advertisements typically generate double the number of clicks compared to organic results.
    Full article at Inc.: How Google Is Killing Organic Search.

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