Are you asking how often you should post? Once a day if you have something to say ... once a week would be the minimum ideally, but the real answer is: you should blog as often as you have something worthwhile to say.
It depends on why you are linking to the site. In general, mix it up. I like to link between posts where relevant.
That's not necessarily the case. The more low quality back links the worse for the company.
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