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Thread: SEO 89: How to Start SEO? The First Step.

  1. #1
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    SEO 89: How to Start SEO? The First Step.

    There are various things in seo like article writing, social bookmarking, blog posting and commenting, directory submission, SMO, SEM etc. But what should be done as the first step? When on-page seo should be done?

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    WebProWorld MVP williamc's Avatar
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    The reply to that question would fill a couple books. My suggestion is to go out and read what SEO actually is rather than asking broad questions such as this.
    William Cross
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    Administrator weegillis's Avatar
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    The first step, in my humble opinion, is to study the internet. Search for a few things. Buy a few things. Subscribe to a few things. See how the internet works. Do this for long enough to come up with your own list of gripes. Solve those gripes on your own site and you have taken the first step to SEO.

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    WebProWorld MVP janeth's Avatar
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    Quote Originally Posted by Web_Design_Gurgaon View Post
    There are various things in seo like article writing, social bookmarking, blog posting and commenting, directory submission, SMO, SEM etc. But what should be done as the first step? When on-page seo should be done?
    The search engines are a tool used for finding information. If their results are no good people will stop using them.

    Google’s ability to remain a leader in the market relies heavily on their ability to return the best results. All their algo changes are geared towards improving the results for the end user.

    Your websites job is to tell a story so awesome it makes me want to build a bridge to your product.

    Your story has to get my attention in less than a second and begin creating a desire in less than two. You’ve only got three seconds to convince me that my life would be more productive, complete, happier, better, and richer if I owned what is you are selling.

    Most websites spend a lot of time trying to figure out how to spread lots of messages across the homepage.

    What you want to do is create lots of landing pages. Drive traffic to those pages rather than the home page.

    Experiments have proven, the more choices you give someone, the less likely they are to buy.

    In 2000 there was an experiment done were a table was set up in a busy grocery store in California. The products on the table would change between 6 jars of jams and 24 jars of jam.

    When there were 24 jars of jam on the table 60% of shoppers passing the table stopped and tasted the jam. When there were six jars of jam only 40% stopped and tasted the jam.

    I didn’t matter rather there were 6 or 24 jars of jam on the table people only tasted one or two.

    The big difference came at checkout;

    • Out of all the shoppers that stopped at the table with 6 jars, 30% purchased.
    • Out of all the shoppers that stopped at the table with 24 jars, only 3% purchased.

    From this we know it’s better to have a product per page.

    The more choices you give someone, the more confused they become and the less likely they are to make a purchase. This means your website needs to be simple, clean and focus on the product, in the language of the potential prospect.

    Landing pages and funnels are what you need to be creating. All for the end users experience but optimized 100% for the search engines.

    Since every search result is different you need to get some tools and analyze the top ten results for each page and compare those results to your own. Then you need to continue to compare and improve those pages from now on.

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