How to Get Good Traffic Fast!

[janeth]

Let's say I want to increase my websites traffic. The idea is to create more pages. But pages that focus on nothing but problems. Problems people needing my services might search for.

This would be a list of anyone that could possibly ever buy from me.

I’ll then create pages for folks with these problems and introduce them into the story that is already being told on the site.

Everyone, at some point, starts at zero and anyone that makes a purchase has to reach the last step. So I have the beginning and end of the story.

Each page would focus on a different level of awareness, a different desire, a different idea, and different way of getting their attention. Depending on that information the page would then invite them to take the next logical step.

The site would be full of pages that introduce web visitors into funnels that best meets their current circumstances.

Here’s my question!

This is a site with thousands and thousands of pages of content that dates back 4 years.

But what I really want is a site full of landing pages that feed into funnels. Then I want to arrange articles so they point to the most likely landing page for that person’s needs.

But what to do with the old content that doesn’t fit in?

If the content on a page isn’t able to link to another page with-in the funnel, should that page be removed, rewritten or left alone?

My new pages should be added or gotten by rewriting the old pages. How will I get the most traffic the fastest?

[bhartzer]

That reminds me of the old "search engine theme pyramid", where you would set up your site based on categories (or funnels). The high level categories are at the top, and each have subcategories, and then sub-sub categories (if needed) and the pages of content, like this:

Home page
- category
- sub category
- page
- category
- sub category
- page

The linking is between the page and the sub category, and then the sub category and the category.

[janeth]

That reminds me of the old "search engine theme pyramid", where you would set up your site based on categories (or funnels). The high level categories are at the top, and each have subcategories, and then sub-sub categories (if needed) and the pages of content, like this:

Home page
- category
- sub category
- page
- category
- sub category
- page

The linking is between the page and the sub category, and then the sub category and the category.

Yes, exactly. But what about the old pages?

Rewrite them or write new ones?

Remove them or just leave them?

I want a dynamic menu that changes depending on the information you are getting. Like Amazon's.

The whole site has lost it's ranking so at the moment it's not like any of those pages are driving any traffic. But when the rankings come back I don't want to have lost 1,000's of internal page rankings.

So what's a girl to do?

[janeth]

Does Wordpress ping a site that you change the page on exactly like it would if I added a new page?

If I click the little URL changer link and change the URL how does wordpress treat the old page?

[bhartzer]

I would just work the old pages into the navigation. Every URL has history, and Google knows how long the page has been around. I wouldn't update any pages by changing their URLs, then you would have to 301 redirect to the new URL and updated any links. Just build new links to the old URLs.

[janeth]

I would just work the old pages into the navigation. Every URL has history, and Google knows how long the page has been around. I wouldn't update any pages by changing their URLs, then you would have to 301 redirect to the new URL and updated any links. Just build new links to the old URLs.

Okay, if I edit the content to bring everything up to date I think wordpress pings the search engines the same as if it was a post. I was thinking earlier that maybe I would leave the url's in place and start slowly rewriting the content and using any pages that could be used. Maybe remove any pages I am unable to re-write content for because it could be one of those that's hurting my ranking.

But rewriting all those pages doesn't seem like much fun. Adding more pages would be adding more internal links. And I've made a lot of changes site wide in hopes of getting my rankings back on the next update.

So maybe your way is the way to go.

Thanks.

[maneetpuri]

HeyJaneth,


Hopeyou're doin gr8. To help you out regarding the page query you have,it's not necessary to delete the old pages on your website as you canadd fresh pages and promote the same on the internet. However, JanethI would like to specify that a lot depends on the type of industrythat your website falls into, for e.g. A website dealing in travel &tourism works well with high quality imagery and videos, depending onthe destination you are promoting. Linking such videos on sharingwebsites like Youtube and linking it with your own website can helpyou in attracting potential clients. 'Content' that compliments thequality images and videos used is an obvious move if you wish to keepthings informative enough for your target audience. Simpleoptimization strategies like creating Social media profiles,communities and joining video sharing platforms can bear fruitfulresults. Websites like TripAdvisor, Monarch.co.uk and even Expediacan prove to be a good source of inspiration for you!
Lastbut not the least, @Janeth the usability element present on yourwebsite should be very high if you wish to retain your targetaudience or prospects. Hope this helps, Cheers

[WAHM]

Geez, I wish I'd found this discussion sooner! What's it doing over here in Web Design???

I finally got my first clickthrough from Facebook to my squeezepage. It only took me a year. Personally I get more mileage out of Twitter even though I have no clue how it really works! I guess I better remedy that at some point, and then I might actually be able to increase it.

[deepsand]

Geez, I wish I'd found this discussion sooner! What's it doing over here in Web Design

Because, contrary to the Title, the subject is about what to do with old pages on a redesigned site.

[janeth]

Geez, I wish I'd found this discussion sooner! What's it doing over here in Web Design???

I finally got my first clickthrough from Facebook to my squeezepage. It only took me a year. Personally I get more mileage out of Twitter even though I have no clue how it really works! I guess I better remedy that at some point, and then I might actually be able to increase it.

GM’s Facebook Pullout, Ford’s Reaction and the Shocking Truth about Why I Blog

General Motors Co. GM - plans to stop advertising with Facebook Inc. after deciding that paid ads on the site have little impact on consumers' car purchases, according to a GM official.
GM spent about $40 million a year on Facebook marketing, according to the Wall Street Journal, about $10 million of which is for paid advertisements.

GM went on to say that they will continue to post relevant content about the company and its brands on GM’s Facebook pages. GM also said they will continue to remain committed to an aggressive content strategy because it continues to be a very effective tool for engaging with customers.”

Ford responded with this.

"We've found Facebook ads to be very effective when strategically combined with engagement, great content and innovative ways of storytelling, rather than treating them as a straight media buy," a Ford spokesperson said in a statement.

"We continue to have a strong, collaborative relationship with Facebook, which includes first-of-a-kind vehicle reveals, advertising and innovative ways of sharing content.

Our engineers have also been working with Facebook engineers to develop unique and safer ways of integrating the car experience with Facebook."

I’ve been blogging since its start. Not because I’m writer, well-educated or have something to say that will benefit the masses. I am a writer because it works. Look at the above quotes from both GM and Ford, they both acknowledge that it’s about the content.

Social networks are growing at record-breaking speeds but blogs are still being flooded with traffic. At the end of the day, posting on my own blog yields a return that no social media site can compare too.
Magazine and newspapers are crumbling as many read based on author rather than publisher.

To increase my traffic I want to look at what other bloggers are doing.

The Daily Mail’s content quality is poor and their headlines come with strong opinions. Sprinkled with typos and image captions that talk about the wrong people, at the writing of this article they rank 98 on Alexa.

Because, contrary to the Title, the subject is about what to do with old pages on a redesigned site.

They write a huge piece on a hot news item and then reuse that content to create lots of articles on the same topic. They’ll take 50-75% of the content from the original article and paste it into the new one.

I am not sure this is such a bad thing. The article would or at least should improve with each rewrite. As new visitors land on your site your able to quickly produce new content for these visitors by rewriting old articles that may have gotten buried on the site by the time they visit.