How to break a website into groups?

[janeth]

As a web designer we create pages for both the search engines and the web visitor. These pages are supposed to focus on solutions to problems and not the actual product. I get that. I am not selling a product or services but rather a solution to a problem.

But how do I figure out the problem my product solves. Or rather how my potential client would search for the solution to this problem?

It was explained to me like this.

If you were a cave man selling a flint sharpener it would have no purpose.

However, if you took the flint sharpener and showed women how to sharpen tools and how tools allowed them to save time cutting meat.

You will have created a group of people to market to.

And if you took that same tool and showed men how to sharpen items to fight with.

You will have just created a second group to sell to.

If you then teach a man that is working in a garden how much faster it would be if his tools where sharp you would then have created a third group.

I get the idea is to continue creating these groups and you end up with tons of people to market to, both male and female.

But how would you list the needs and problems of someone that was trying to improve their current website design?

What keywords and groups would you create?

[C0ldf1re]

How to get more visitors to your website?
How to get more clicks on your website?
How to turn your website into a traffic magnet where a stampede of hungry visitors will fight for the right to be the first to click? (OK... I got carried away there!)

[Tubby]

(1) show women how to sharpen tools and how tools allowed them to save time cutting meat.
(2) show men how to sharpen items to fight with.
(3) show the gardener how much faster it would be if his tools were sharp.

step (4) Watch someone with an electric sharpener - Mass produce a better tool.

Selling anything on the net requires a step up to a world where you are required to compete with the best there is. I do not think it is about getting one thing right. I think you have to get at least a minimum amount right, across the board.

Maybe
Step (4) should be to sell your marketing skills to someone who can create a better tool.

[weegillis]

The big guns have been doing this all along... How much difference is there between men's and women's underarm deodorant? A few drops of perfume and a different package. The man's version has to look like it will make you climb mountains and the women's version will help you attract the man that climbs mountains. Group enough for you? Same product. Two largely different markets.

[janeth]

The big guns have been doing this all along... How much difference is there between men's and women's underarm deodorant? A few drops of perfume and a different package. The man's version has to look like it will make you climb mountains and the women's version will help you attract the man that climbs mountains. Group enough for you? Same product. Two largely different markets.

Yes but how would you break down the web design business?

People with websites that don't make money would search for what?

And what would be the other reasons for searching for a web deign business?

[janeth]

Selling anything on the net requires a step up to a world where you are required to compete with the best there is. I do not think it is about getting one thing right. I think you have to get at least a minimum amount right, across the board.

Yes, this is what I am working on. This is the first step. I've got over 50 post I am writing now trying to figure out how to use all this information. I'm actually putting a pretty awesome system in place. Just stealing someone else's ideas (because they have made millions with their websites for years). So after 10 years of stumbling around I am putting a full system in place to stop the stumbling. However I am not very smart and having a hard time figuring out everything.

But after 10 years of making a living online I have never seen anything like this. I am very excited and want to share my findings and get your guys help but having a hard time getting enough hours in the day to write up everything.

[janeth]

People do not care about my services. They care about their problem. It is my job to show how my service can fix that problem.

This is why there is so much action in the long tail.

For me to attract the largest audience, my web pages need to be designed to talk about solutions to these problems. But how the heck do I figure out the problems people are having?

[chrisJumbo]

But how the heck do I figure out the problems people are having?

Ask.

After you have the answer, what would you be willing to pay for the solution?

#1 Problem: Traffic
#2 Problem: Conversions
#3 Problem: Real quality links

Is this what you are looking for? What problems we are having as a website owner?

[SteveGerencser]

That's the real kicker Janeth. Selling is about solving problems, filling a need, easing pain. What pain would a website owner have? Ugly website? Low traffic? Low conversion? Expensive? Data entry? These are the things that people are looking for solutions to.

I was listening to a guy on the radio today who was looking to buy a competitor's business. His main reason for buying the whole business was because this other guy was finding new work all over the place while he was stagnant. Further in to the discussion he mentioned that the owner of the other business had gotten in to tweeter (his word) and was doing a lot of something called SEOing (his word) and he was spending a lot of time playing on that Facebook. Things he had no desire to do, he just wanted to go to work and service his customers, not get stuck at a computer all day to stupid things that he saw no value in.

Yet, his competitor was finding new business and he wasn't. So from that discussion what is that guy's pain? What can you do to solve his pain?

[janeth]

That's the real kicker Janeth. Selling is about solving problems, filling a need, easing pain. What pain would a website owner have? Ugly website? Low traffic? Low conversion? Expensive? Data entry? These are the things that people are looking for solutions to.

I was listening to a guy on the radio today who was looking to buy a competitor's business. His main reason for buying the whole business was because this other guy was finding new work all over the place while he was stagnant. Further in to the discussion he mentioned that the owner of the other business had gotten in to tweeter (his word) and was doing a lot of something called SEOing (his word) and he was spending a lot of time playing on that Facebook. Things he had no desire to do, he just wanted to go to work and service his customers, not get stuck at a computer all day to stupid things that he saw no value in.

Yet, his competitor was finding new business and he wasn't. So from that discussion what is that guy's pain? What can you do to solve his pain?

Or how would he search to solve those pains.

This takes a lot of thinking. My brain is having a hard time with this for some reason.

- - - Updated - - -

Ask.

After you have the answer, what would you be willing to pay for the solution?

#1 Problem: Traffic
#2 Problem: Conversions
#3 Problem: Real quality links

Is this what you are looking for? What problems we are having as a website owner?

But how would a website owner search Google.

Let me see if I can explain this. One minute