The problem that I am having is simple. On one particular platform I am using paypal to process payments for a relatively cheap item. I am expecting a larger conversion rate. Perhaps I am wrong to but I want to do some analysis of this.
Presently I use google analytics on the website.
Paypal's Buy it Now Button (Form/Post)
Of course I know how much traffic I get and I know what my sales are, but I want a piece of data which I seem unable to isolate. The number of times people are actually clicking on the paypal button itself.
if 100 people are cliking on it and only 10 are checking out, I know I have a problem and the problem can be addressed...
I can't seem to add analytics code to a custom paypal page.....so it seems that whatever I do needs to be on my website end....