I read a great article by a guy named Mike. He wrote about Facebook marketing and 4 core post-optimization factors that were quite interested. Somewhere in his post he says that since Facebook users don't generally visit Facebook to purchase something, we as marketers of Facebook pages have to provide value to our fans in order to be successful.
I can't disagree with this for the most part but what are you doing to provide value to your fans?
For me and my dating site's Facebook page, I'm (randomly) posting pictures, quotes or music related to love and relationships. I haven't delved too deep into the right marketing plan for the page and at the moment, with my busy work schedule, it's doing me fine. The content I post is relative and in some cases, I believe the users can related to the content and even sometimes share.
I guess I could ask two questions: how are you providing value to your fans and what do you think I can do to better engage the fans on my page? Any ideas?