How do you provide value to your Facebook fans?

[morestar]

I read a great article by a guy named Mike. He wrote about Facebook marketing and 4 core post-optimization factors that were quite interested. Somewhere in his post he says that since Facebook users don't generally visit Facebook to purchase something, we as marketers of Facebook pages have to provide value to our fans in order to be successful.

I can't disagree with this for the most part but what are you doing to provide value to your fans?

For me and my dating site's Facebook page, I'm (randomly) posting pictures, quotes or music related to love and relationships. I haven't delved too deep into the right marketing plan for the page and at the moment, with my busy work schedule, it's doing me fine. The content I post is relative and in some cases, I believe the users can related to the content and even sometimes share.

I guess I could ask two questions: how are you providing value to your fans and what do you think I can do to better engage the fans on my page? Any ideas?

[FirstVector]

Once I organized a competition for a new site logo with prize ($100). Interest has increased but not for long.

[C0ldf1re]

... as straightforward as "How to create Your initial Origami," "3 ways that to create Caesar Salad" or "How to Swing a Baseball Bat properly."...

At this point, I am thinking that Facebook posts are overlapping the functions of a blog. My initial thoughts are that a blog is a better medium for offering added value to visitors, and that Facebook posts might offer a teaser with a link to the blog. Does this make sense to other posters?

[morestar]

At this point, I am thinking that Facebook posts are overlapping the functions of a blog. My initial thoughts are that a blog is a better medium for offering added value to visitors, and that Facebook posts might offer a teaser with a link to the blog. Does this make sense to other posters?

Well the problem is 1/7 of the world is on Facebook, and less than 30 people visit my blogs

[nehasingh]

You need to create a good impression on Facebook. You said that sometimes you share pics n music which is not bad but make sure that your pics, video and music are very targeted to your brand. If you have a site with weight loss than you should stick with it and share useful information related to weight loss not only from your personal sites but you can also share links and info from other source. I have this experience, sharing pic with some tips works more then sharing links.

Add and follow everything that relates your product. Images and text are the key in Facebook. With image you can tag some popular fans which brings links and visits. Well, this much out of my knowledge, there are many more tricks that you can use.

[morestar]

With image you can tag some popular fans which brings links and visits. Well, this much out of my knowledge, there are many more tricks that you can use.

I like this idea. I forgot about tagging fans. I'm going to give this a try. There isn't much commenting going on if any at all but maybe some tagging can get the party started.

[nehasingh]

Surely, tagging will give a blast but don't forget to tag your creepy Facebook nerdy friends because they got thousands of Facebook friends and fans. Interesting questions and polls also keeps you attractive among your Facebook fans. Best of luck

[jannmirch]

Videos, pictures - and tagging - are all very popular. It validates people in some weird way.

I also like to provide interesting articles. And while they don't get the same reaction that the videos and pictures get, they go get shared and read.

I also post some random, funny stuff loosely related to marketing to "keep it real" which usually gets a response.

I haven't done any contests in a while, but those are fun too. They do, however, require some planning and forethought.

And think about commenting on OTHER people's content. Share the love.

[Rocketman1]

1) Learn edgerank - learn the alogo -http://econsultancy.com/us/blog/9770-facebook-edgerank-what-marketers-need-to-know
2) at the very least take a test drive of http://edgerankchecker.com/ so you can see how edgerank sees your page
3)post relevant content - consitantly - we get more likes with images than with videos
4) ask questions that will evoke responses
5) response asap to everyone
6) FB is not an island - cross post everything including email & blog - none of the "experts" tell you this. A customer emails us - we not only respond, we make it an email topic that get's blogged and posted to FB as a "content page" giving her the credit for the discussion - she shares this and tells her friends how swell we are. The "edge" will have a "recency" of 4 - 12 hours. Rinse repeat.


Something that we are not doing but will be doing so after "summer vacation" have a theme - we like many others are all over the place. We need to focus on a theme to run for 15 or 30 days - lots of work but we're getting converting sales as a result of these efforts. We also want to leverage FB to showcase our "expertise" for our niche


As a caveat we were getting no traffic from twitter until we started pinning and tweeting many of our pins

[moneywise]

Something about human physic is that they always want to know whats in for them if they become fans. The best way to feed this overwhelming urge to benefit from you is by providing them with want they want. Make sure you put in your all in every post you share on your fanpage and you will succeed engaging your visitors. In fact they will go out there to call their friends to the party.

Most of the points have already been shared on these thread but for me the best is generating written and video content.