I need your help on working out how to recover from the Google Panda update started in April 2011. Our site is www businessperform com and we started in August 2003. Our site has grown over the years to some 660 pages.
We get many thousands of visits each month. However, just after the first Panda update, we lost 62% of our organic Google referrals. In February 2012, we recovered a bit with losing just 42%. This month, we have now sunk to an all time low, being down 70% on our pre-Panda Google referrals.
On March 11 this year, we released a major upgrade to our site. We were anticipating that this would boost our referral numbers. However, next month's referral figures showed we went down even more.
Our upgrade introduced many significant enhancements, including:
- improved visual layout and images
- fixed file directory structure
- replaced table based layout with css
- strict adherence to XHTML standard
- added many, many new pages with original content
- added high-quality blog with regular contributions
- implemented rel="author" for many content contributors
We have an Articles section with 230 articles, many from authors who have syndicated the article on other sites. Some articles are from original authors on our site who have also syndicated to other sites. All articles are highly relevant to our readers and of very high quality. This is in addition to the other over 400 pages that are unique to our site.
From listening to Matt Cutts and analyzing our stats, the syndicated articles should not be a problem. For some of the syndicated articles, the article on our site is at the top or near the top of the Google search results when searching on the article title.
We also have 20 pages of external links. All links are categorized into relevant subject areas and each is described by one paragraph of text.
All pages have been white-hat optimized for many years with unique and descriptive title and meta-tags. We also have been using Google Webmaster Tools for a long time to monitor and fix site issues as they arise.
Over the years, we have also got inbound links from web directories, articles directories, press wire sites, our blogs, thousands of quality forum posts and other sources.
I am at a loss to know what to do to recover the 70% loss in our Google referrals. I would appreciate any help that you can offer.
Kind Regards, Les