Need to make 2 separate ads for competing products at different price points?
I have a store selling vacuum bags. Our adwords work pretty well, though I have found myself in a bit of a quandry with one set of ads.
Basically, I need to sell two competing products with the same keywords but at different price points and I am stumped.
The product is a vacuum bag for a miele vacuum. One is genuine miele, the other one is a generic copy.
If a searcher is typing "buy miele bags" our best ad at the moment is something like "Buy Cheap Miele Bags" Fast Shipping - etc etc
How do I promote the genuine miele bags with the same models (eg S5781 is a keyword i would need to use for both)?
I know that if I have a title like "Buy original Miele Bags" it work, but because it will get less clicks google will show it less often.
How do I work it so that the ad shows to the people who are likely to click and buy?
I hope that makes sense I have been trying to think of a solution maybe with negative Keyword for the genuine bags like -cheap?
Any thoughts appreciated
Last edited by rah; 06-27-2012 at 09:05 AM.
Reason: Fix English
Why not use 1 ad and create a landing page that offers both options. Then the consumer can choose whether they want the original bag or the universal option.
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