Which is more important for influencing your MAIN website's position in the SERPS:
1 The number of likes/shares/comments on your Company Facebook page
2 The number of times your main website is liked in Facebook?
If it's 2, does Google take any note of the "number of Facebook Likes" box that you see on many websites? Or does it only take note of those Facebook pages that it indexes and that like your site?
I currently have a link from my main website to my Company Facebook and Twitter pages and am encouraging a few clients to like this Company Facebook page, but am wondering if I should have "Like my website on Facebook/Twitter/Stumbleupon etc" buttons and - if so - whether it is a good idea to show the like/follow count (likely to be small as I'm only a small company).
Would appreciate any feedback.