Something your SEO Company Will Never Tell You!

[janeth]

I do think that social is definitely a part of Googles ranking algorithm, although just how much emphasis is placed on Social .. I'm still unsure. I read somewhere that social shares do hold just as much power as a quality backlink, BUT they 'expire' much quicker than a backlink so continuous sharing and social interaction is required to really have an impact. This article may help anyobody starting out in social media http://www.upsearch.co.uk/Starting-Y...Media-Campaign

Thanks for the link, I'll take a look.

[deepsand]

Wouldn't a link structure built using web 2.0 properties be much better.

Just what is a link structure with "web 2.0 properties?"

[leonstreete]

I think you've raised a good number of points and from my experience and results, content and good distribution of your content works really well.
Social adds to pot and like others say the exact contribution varies depending on your niche and your competition.
Content no doubt will always play a big part in both SEO and Internet Marketing success in general.