Hi here is my site for review www.ezivape.com

[barrel]

Hi I've just opened an e-commerce site selling electronic cigarettes in Australia ezivape.com. Any criticisms or tips for improvement will be appreciated. Thanks

[jan111]

I don't think the visuals are eye-catching enough - IMO, you need a main visual with someone smoking one of your cigarettes - carefully, staged professional photograph(s) - and have your main website message (electronic cigarettes - healthier cheaper cleaner) as part of this message.

I also think the benefits - eg no more tar etc - need far more prominence.

[barrel]

Thanks for the feedback and excellent ideas I'm keen to make the site as user friendly as possible but still provide enough information for new users. It's a work in progress and I will definitely take on-board any new ideas and criticisms . Thanks very much for your time.

[Capere Spiritum]

Hi Barrel
I took a quick look at source code.
Title Tag: 273 characters long. Google only displays/looks at 75. Some other SE's will show 100.

Desc Tag: 459 characters long. Way too long. The SERP's (search engine result pages) will display approx 160 to 200. The 'meat' must be in the first 160 for good display in SERP's. Anymore is NOT listed in Google. More than 200, not listed anywhere of worth.
Google site:ezivape.com/ and see your results. 176 of them.

Keyword Tags are IGNORE by almost ALL SE's in particular Google. No Benefit. No loss either tho.

Make better use of the 'H1' tag. Currently displaying 'Welcome to EziVape'. Better with a keyworded line of text.

Doesn't cache well. 2nd load in fresh browser is a slow as the first. Mind you I'm in the UK so, some distance. Shouldn't make that much tho.

That aside, I like the design. Clean with good use of colours. Good display on handheld device.

Some overlap in search box when zoomed in/out. Style sheet issue. Prob needs width: #px; rather than #em; (guessing without checking CSS sheets).

Not being picky, just observant...

[Sujan]

Cool look & feel. Navigation is also user friendly. I like your content very much, those are informative. I Agree with @Capere Spiritum, reduce the charecters from your Meta Title Tag & Meta Description tag.

[Trazzy]

I think the design needs a bit more work. Lots of many styles, colours, etc. It was loading very slowly, I'm using IE8 browser. Probably, you will make it perfect with time. Good luck!