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Thread: A/B Theme Split Test For Wordpress

  1. #1
    WebProWorld MVP morestar's Avatar
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    A/B Theme Split Test For Wordpress

    Good day world! So to make a long story short. I've created two themes for Wordpress and want to A/B split test them on the fly. I found this plugin but after testing it, it seems it won't work with Google Web Optimizer's A/B testing playground. In other words, sure GWO can test two different URLs but how would it know which theme is being displayed?

    Does anyone have an ideas on how this can be setup - even by only using Analytics?

    Also, through Wordpress, how would we be able to actually show that this theme or that theme was doing better or worse (in this case it means clicking on a link from the home page to go internally) by users?

    This is a tough one I think.


    • Wordpress split theme (randomly uses one of several themes (or of two)
    • Gathering visitor statistics regarding each theme individually (links on the home page of this theme for more clicks vs the other theme)


    Any ideas and assistance is greatly appreciated. Thank you!

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  2. #2
    Administrator weegillis's Avatar
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    I'm only rolling out an opinion, mind, so please take it lightly...

    For the kind of testing you want to do, I don't know if any form of automated analytics will yield truly valid results. There are just too many variables in the online mix. I believe you will have to go the old fashioned User Testing route to actually see the real reactions and to determine which interface gets used the most successfully. Not much help, as this form of testing is costly and time consuming.

  3. #3
    WebProWorld MVP morestar's Avatar
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    Ya, thanks for your response weegillis. So I spoke to the coordinator yesterday and we got the requirements wrong - basically the two themes were made to only look at and choose one and from there we'll be setting up regular a/b testing.

    Once again thanks though...
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  4. #4
    WebProWorld MVP janeth's Avatar
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    There are some really good, I mean really good sites online that will do everything for you. It's just point and click.

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