Google once again makes me wonder what is actually going on. Here is what has happened:
About a week ago the main page of one of my sites suddenly dropped. It still appeared when I searched for the company name but only on 3rd place, and an interior page had moved to the top. For any other search it was completely gone.
We then did a few things:
- Fixed our Google Places listings. The company has 6 branches in different locations. It also has 6 Google Places listings but so far all under the same name, only with different addresses, so we made it "Company Name - Location A", "Company Name - Location B", and so on.
- Removed a Facebook widget from the main page. It was only there, not on the interior pages.
- Speeded up a pretty slow iframe which is pulled from another server with caching and Gzip.
Apart from this we didn't do anything. Since yesterday the site has fully recovered to its prevous positions. The question for me is, does this have anything to do with the changes above? Or is Google simply a bit messed up right now because of all the Panda and Penguin stuff that is happening? I can add that we haven't been using any funny linking schemes. In fact the site has a pretty good number of quality links. Over-optimization also doesn't seem to be a problem.