One of my clients is getting me to learn SEO to help their e-commerce site sales.
I have 2 questions regarding Google:
1) When I use the Link Popularity Checker at http://www.freewebsubmission.com/link-popularity.html
the results it brings back tell me we are linked an average of 40 times in all of the search engines except Google (*and All The Web too) which it says has only 9 links back to our site?
Why would this happen and what can I do to change that?
2) Our Google PageRank has been at 3/10 on our main page for several months despite a huge effort to improve that number.
In the meantime almost the entire site has continually gained PageRank (*but none higher than 3/10 either) every month so I know our site isn't banned from Google or being penalized but I thought the main page would at least gain another PageRank point over the last 3 - 4 months.
any ideas why that would happen?
I'm assuming we need a lot more inbound relevant/quality links. Like hundreds more...
Thanks in advance.