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Thread: Bye-Bye Gator - Hello Claria

  1. #1
    Senior Member Linda Buquet's Avatar
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    Bye-Bye Gator - Hello Claria

    Don't let the name change fool you. It's still just a wolf dressed in sheep's clothing IMHO!

    Gator sheds skin, renames itself

    By Stefanie Olsen
    CNET News.com
    October 29, 2003, 9:17 PM PT

    Gator, the controversial advertising software and e-wallet company, has changed its name to better reflect its business in behavioral marketing.
    The Redwood City, Calif.-based company plans to provide more details Thursday of its decision to adopt a name that better reflects its other businesses. The name change to Claria, however, is already reflected on Gatorís Web site.

    http://zdnet.com.com/2100-1104_2-5099212.html

    What do you think? Will a name change really help change anyone's opinion of this company???
    Linda Buquet :: Google Places Optimization Specialist :: Catalyst eMarketing
    Google Places Optimization Consulting & Training
    Leading Google Places Optimization & Local SEO BLOG

  2. #2
    Senior Member Linda Buquet's Avatar
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    Claria makes me think of clarity. Would make a great name for Acne Medication - but no way it's going to "clear up" Gator's reputation.
    Linda Buquet :: Google Places Optimization Specialist :: Catalyst eMarketing
    Google Places Optimization Consulting & Training
    Leading Google Places Optimization & Local SEO BLOG

  3. #3
    Senior Member redcircle's Avatar
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    HA! A name change. So now all my computer illiterate customers that finally learn after 2 years not to install any products with Gator in the name will now spend another 2 years figuring out what claria is.

    Great.
    www.squitosoft.com - PHP development site. featuring Squito Gallery. a php driven photo gallery.
    www.rgfx.net - Specializing in Internet solutions, including Html authoring, Interactive Web sites, 3D/2D Graphics and animation.

  4. #4
    Senior Member Linda Buquet's Avatar
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    Ha - They are on their toes and thinking ahead!

    Domain Name: CLARIASUCKS.COM and .NET and .ORG

    Created on..............: Wed, Sep 03, 2003

    Administrative Contact:
    The Gator Corporation
    Linda Buquet :: Google Places Optimization Specialist :: Catalyst eMarketing
    Google Places Optimization Consulting & Training
    Leading Google Places Optimization & Local SEO BLOG

  5. #5
    Senior Member redcircle's Avatar
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    That just shows that noone at that company has morals. They are purely in it for the dollar.
    www.squitosoft.com - PHP development site. featuring Squito Gallery. a php driven photo gallery.
    www.rgfx.net - Specializing in Internet solutions, including Html authoring, Interactive Web sites, 3D/2D Graphics and animation.

  6. #6
    Hilarious - I can just see some big corporate meeting, all heads of departments discussing the roll out of the new name and someone says, "Uh while we're at it, we better buy clariasucks.com before someone else does."

    So, I guess the new business model when everyone hates you is - change your name. Funny.

    Not changing mine,
    Linda Woods
    AffiliateGoddess
    Affiliate Marketing Strategy, Consulting and Outsourced Program Management
    http://www.affiliategoddess.com
    linda@affiliategoddess.com
    Santa Barbara, CA

  7. #7
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    I tried...

    I went to CLARIASUCKS.COM and got a generic "comming soon" that promptly loaded 5 pops to my browser. One was the infamous "clock problem". New name, old dog, old tricks.

    peace...Paul
    http://www gambling.freakz.eu/ , http://www casinosandbox.com/
    I do SEO work. My sites are mostly casino, casino portals and gaming sites.

  8. #8

    Great Sleuth Work!

    Too much Linda, you are on EVERYTHING!
    Hey, what about clariabites.com?
    Evan
    Evan Weber, Director of Marketing
    DentalPlans.com, Inc.
    evan@dentalplans.com
    Dental Plans :: Jimi Hendrix

  9. #9
    WebProWorld MVP minstrel's Avatar
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    Re: Great Sleuth Work!

    Quote Originally Posted by dentalplans
    Too much Linda, you are on EVERYTHING! Hey, what about clariabites.com?
    Apparently, still available:

    Whois Server Version 1.3 - Domain names in the .com and .net domains can now be registered
    with many different competing registrars. Go to http://www.internic.net for detailed information.

    No match for "WWW.CLARIABITES.COM".

  10. #10
    WebProWorld MVP minstrel's Avatar
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    Then again...

    Whois Server Version 1.3

    Domain names in the .com and .net domains can now be registered with many different competing registrars. Go to http://www.internic.net for detailed information.

    No match for "WWW.CLARIASUCKS.COM".

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