Don't let the name change fool you. It's still just a wolf dressed in sheep's clothing IMHO!
Gator sheds skin, renames itself
By Stefanie Olsen
October 29, 2003, 9:17 PM PT
Gator, the controversial advertising software and e-wallet company, has changed its name to better reflect its business in behavioral marketing.
The Redwood City, Calif.-based company plans to provide more details Thursday of its decision to adopt a name that better reflects its other businesses. The name change to Claria, however, is already reflected on Gatorís Web site.
What do you think? Will a name change really help change anyone's opinion of this company???