That's why I entered the site(store) URL between CODE tags, so it's not appearing as I am spamming links!
BTW there is no info in the contact page we have The Find trust seals and other Trust Seals everywhere, if you click on them you have full contact info(The Find), we are an online store. Before we had pretty good conversions, but lately, the last couple months, after we did some improvements, Google Shopping traffic started to slow down.Code:htttp://www.theoutletseason.com/electronics
Last edited by outletseason; 05-09-2012 at 12:19 PM. Reason: add more info
I looked at the site, and I see no reason why I would buy technical products from this site, where there is no evidence that there are any employees with actual technical knowledge. The product "descriptions" are one-liners. If were shopping for motherboards, I would want to read fairly detailed technical specifications. Two dollars lower price for a $200 motherboard is no bargain if it turns out it is not a well-designed board.
This whole business appears to be just another generic front for Ingram Micro. In my book, such vendors add no value to the product they dispense, and if Google is not sending them referrals, Google is doing a good job of curating the web!
I buy books and music mostly from Amazon (and Amazon Marketplace) and electronics mostly from NewEgg or from my local BestBuy store. Trust and evidence of someone that actually understands the products and may be able to answer questions.
BTW people never visit the main domain directly because Google Shopping posts the product URLs so they never see the main site, if they go to the store in /electronics and click 'Home' they will be back to the store. That's why we purchased another domain, to move the store in case something it's not working, but first we wanted some expert opinion on the store itself, if it had something that might refrain the customer to complete the purchase, other than the products prices.
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You are not alone outletseason. Don't give up competing with the giants. That's what they want. Make sure you are visible. I mean a phone number, lots of "about us" and start adding more content. Even a photo about yourself with a visible link to your "Faceache" profile.
As a shopper I always check around the smaller shops before going to amazon or ebay, even for commodities. I prefer to support smaller businesses if I can and will willingly pay a few pounds more to do so. I like to think others do too.
The internet is becoming like the high streets of every town and city in the uk, they all look the same, with the same corporate retailers, really dull. I hope the interent doesn't become like that but I fear it's going that way.
It seems that Google don't really care about any collateral damage to hard-working bona-fide small business websites they send down the drain with the so called spam they keep harping on about. Frankly spam in the SERPS is no big deal really and never has been. I usually find what I'm looking for if it's there at all. Lots of half-decent anti-virus software has phishing filters and alerts. Indeed I wonder what's really behind all these "Penguins" and "Pandas". A zoo of ego-heads playing games wiith peoples livelihoods. Ooops! there goes another great internet shop down the drain, another family in the dole queue! With all the money they have you'd think they could introduce a human interface. A contact point for mistakes. Instead they hide, faceless and unreachable, moving the goal posts without notice or concern.
This makes interesting reading - http://www.zdnet.com/blog/foremski/g...25?tag=nl.e019