Having a goal in mind may help you find some of that enthusiasm you're missing.
You can end up doing more damage than good if you create a FB page and just let it languish; people will likely wonder whether you're even still in business.
That doesn't mean you have to quit your job to dedicate yourself to FB or any other social media channel.
But think about:
1. set a goal; I want to gain X followers by Y date
2. pick a strategy; i.e. I want to share industry news and establish myself as someone who is current with my industries trends
3. set up tools to gather relevant info to share; sign up for newsletters, blogs, etc.
4. set a schedule; I will share one article each day
This will get you started without driving yourself crazy.
And don't be afraid to be "real"; add your own comments to the articles and news your sharing. Let your fans know that there is a real person at the keyboard!
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