Does a URL affect SERP?

[iandoc]

Many thanks weegillis.

[deepsand]

Yes. Its the dramatic drop in traffic volumes from (what was once) a diverse range of search strings. In fact, its for a security company and in times of economic downturn, this is one of the few market sectors that grow !!

I did first review the URLs presented before raising the question, so as to determine the nature of the goods/services offered.

The recent economic "downturn" is not one of usual depth, breadth or longevity. Given the continued reluctance of most businesses to make more than essential expenditures, and given that security products of the sort here described are not essential for most, economic factors cannot be summarily dismissed.