SEOs ♥ Drama: Why Our Industry Thrives on Gossip and How the Over-Optimization Issue - Bruce Clay BlogWhen Algorithm Changes Send SEOs into a Tailspin
Let’s take the soup du jour of the SEO industry, Google’s “over-optimization penalty” announced at SXSW this past March, as an example of how we can take an issue and turn it into a complete freak out. Matt Cutts mentioned an upcoming initiative to target sites that are over-optimized, and all hell broke loose.
As the story goes here in our industry, speculation followed. Posts about best practices and things you should and should not do in SEO ensued – and this is all great. The people who do White Hat SEO as a profession need to continue to reiterate what they’ve been saying for years about good SEO practices and methodologies.
But the fact is, even after all the great advice people are giving, the unknown “what ifs” of this over-optimization penalty are still there. The algorithm is still a mystery.
Kind of long but read the whole thing.
IMO, this missive was deliberately crafted so as to attempt to vicariously grant the writer the authority of Google, by pretending to be acting as its agent.
I think those people who have the mentality of saying that Over Optimization does not exist, they should get through the SEOmoz blog to check out the latest examples of the victim of the Over optimization Penalty! Thanks
I'm pretty sure we all know that over optimization penalties/algorithm changes have been in place as long as people have been SEOing sites. The issue now is to what extent will these mentioned changes truly affect us all, if at all? To reiterate this post's topic,I think it is important to remember that this was not a fully orchestrated and scripted Google press conference on upcoming algorithmic changes, but a pretty casual Q&A session. It seems only logical to me that Google might make a pretty large announcement like this a little more official, as it has done in the past. Yes, there have been a fair amount of fluctuations recently, but we really still have no concrete idea the reasoning for any of it, or if it is just some bugs being worked out. As usual all we have is speculation and guesswork. For me, one comment, unofficially made in a casual setting, does not merit the response we as SEO professionals have given to it.
Thanks to HTMLBasicTutor, within another thread I found a quote by Matt Cutts, in an article by Danny Sullivan who's writing today about Google launching an update targeting webspam:
“I think ‘over-optimization’ wasn’t the best description, because it blurred the distinction between white hat SEO and webspam. This change is targeted at webspam, not SEO, and we tried to make that fact more clear in the blog post,” Cutts told me.
Not feeling good 2 nite after finding 3 of my sites bounced today, perhaps the new algo is a bit too agressive by the Google as I did not receive any penatly notifications, hoping its just the routine fluctuation when they push through changes...but not a good feeling, and I would categorize these as more down the middle white to grey hat optimized sites...anyone else noticing some big drops today?