I am new in google adwords and i have some questions about negative keywords what i am not sure about if i understand it correctly.
1) When i add a negative keyword at campaign level do i have to do something else then save it to make sure it falls under all the categories in that campaign.
2) this question is more tricky for me so ill try to explain it....I sell remote controls but only for tv's,dvd players etc..I am not selling remote controls for garagage doors, cars etc...What i did is put a negative keyword list for all the car brands and put the match type on "broad". Does this make sure that at all my adds it wont show any search querries with these brands?
Hope i explained it good and somebody can tell me about this. If not thanks for reading and trying.