I can't for the life of me find the article(s) that proved this point. Nor can I at this time prove it but I'll give it a shot. More traffic leads to higher rankings. Can someone prove this wrong or right?
More traffic (from whatever sources) can lead to:
- more user engagement
- more sharing
- more linking
- lower bounce rates (?)
All of the above (and more) are measurable metrics.
More traffic means there were more clicks from wherever, onto your website. Even if you're #9 in the search results, and users, for the next 3 months scroll down to click on your listing in the SERPs, search engines will eventually take note of this.
Can anyone tell me, that if your Facebook page is suddenly getting tons of play, new Likers and new links pointing to it, that your linked to website on that page won't see an increase in the SERPs?
As Duane Forrester said in his recent article 8 Social and SEO myths reviewed, regarding social media,
So alone it won't guarantee success in the SERPs, so we can assume that combined with other factors it will.This helps build a sense of community around your product, service or brand, and also helps cement your role as an authority...Social is an important part of the mix, but alone, it won't guarantee success in the SERPs.
What are the other factors? I think one of them is closely related to the increase in traffic from your website from other sources and from the number of clicks on your website in the SERPs.
I know there are quite a few arguable points in this post, that's fine, but like I said, I can't remember nor find where I read up on this. if someone can contribute or take away from these ideas, please do.