Second question regards dynamic pages. Since the site consists of pet classifieds, they are constantly changing, being added, removed, etc. My site uses a cold fusion script that shows all the newest results first when you click on a pet. These detail pages are all called details.cfm and contain different variables depending on what you clicked. They never maintain any pagerank, although they display it from time to time in the toolbar. What can I do to optimize these pages? Should I break them up and give them more descriptive names? What other methods are effective?
I realize that I could increase my business ten-fold if I had 10 more pages that ranked well. I've just had no luck doing so. Thanks for reading.