Okay most discussed, most debated, most blogged about topic "SEO IS DEAD".
But here are some facts : Facts pointed out by at Portent Blog
A search on Google Trends
Let's see what Google AdWords have to say:
Points to be looked into:
- Google Instant
- Web 3.0
- Social Networking Sites
- Personalized Search
- Search Plus Your World
- Google Panda
- Google Caffeine
- Various Google Algorithm Updates
- Google Plus
- Google Over Optimization Penalty
WebmasterWorld administrator Tedster says:
The way I see it, on-page text today is for the "relevance" part of the total algorithm. The whole algorithm is, in broad strokes, "relevance + connectedness + quality". After you've clearly stated the relevance of the page, then the rest of your ranking power comes from elsewhere.
I've added on-page bold tags with no effect. I've added or changed h1 elements with no effect. Not too long ago, those might well have done something, but that's not the game anymore.
And moving from a table layout to a CSS-P layout today might get you nowhere, too. It all depends how deeply complicated the table layout was, I think.
As David Naylor pointed out on Clickz Blog:
The problem is that many people simply don't understand SEO and how broad it is as a technical discipline. It doesn't die; it simply evolves.
So, what do you think? Please share your comments.