Though it is early with respect to Google+ and +1, noting the impact Google has on the internet universe, it doesn't really make sense to not incorporate a Plus strategy into your social media efforts...
Thanks for such a succinct and accurate statement. There isn't a single disadvantage to participating in their network of Authority and Trust, and clear real-world advantages readily visible in Page 1 of SERPS and beyond.
Author Rank is where the internet is implicitly headed. If Panda weeded out low-quality content, and Penguin decimated low-ball link graphs, the next logical move will be to go after the million and one FAKE USERS, accounts, and spammed content that are created daily with automation.
It's time to GET REAL with Google+ if you aren't already, cuz this is one fence you don't want to be sitting on the wrong side of.
No doubt Google will take the view that if you claim authorship by rel="author" and nobody else does, then Google will consider you the author. If disputes arise, then Google will no doubt set up a Google's-decision-is-final arbitration system.
Of course you are right in principle. But adding a rel="author" tag is the investment of very trivial resources.
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Consider the following scenario.
- Document 1, Domain Name A, Content X, Author=John Smith
- Document 2, Domain Name B, Content X, Author=John Smith
- Document 3, Domain Name C, Content Y, Author=John Smith
- Document 4, Domain Name D, Content Z, Author=John Smith
How many different Authors are here involved?
Which John Smith is claiming which document(s)?
The rel=author is a two way street. You can claim authorship on site if you control the site or no one there checks ownership before giving it to you. That site links to your google+ profile.
Part 2 requires that you link to the original content from your google+ page creating a reciprocal link. The odds of being able to fake both ends of the handshake are minimal and are generally considered to be safe from tampering at this point. (barring actual site hacking).
There can be an infinite number of John Smith's because they will each link back to their own unique G+ page. It's not that hard.
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No. I refuse to do idiot proof and simple anymore. It makes people lazy and creates better idiots. If you want to learn, Joost has some great information with several ways it can be done. Some easier than others.
http://yoast.com/wordpress-rel-author-rel-me/
http://yoast.com/push-rel-author-head/
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