If one is convinced that bounce rate is a useful metric, i.e. one that affects conversion rate, then at least use the best possible data.
- Grab your server logs;
- Scrub them of visits from known crawlers/robots/spiders, scrapers, etc.;
- Scrub them of your own visits; then,
- Run them through a log file analyzer.
And, as Google's data at post #18 show, there is no correlation between bounce rate and conversion rate.
As the cited Google data show, there is no correlation between bounce rate and time-on-site.
All Google needs is a time/date stamped record of the SERP links that you clicked on, links that are to Google interstitial pages from which you are redirected to the intended target page, in order to determine an upper limit on how much time you spent on a given target site on a given visit.
While such ping-ponging may very well be a factor in determining personalized SERPs, it is not at all representative of a site's real bounce rate, as it is a measure of activity for traffic coming from one source only, Google. And, Google's software engineers are bright enough to know and understand this, so as to not use it as a generalized SERP input value.
A website’s bounce rate calculates the percentage of visitors that leave the site after only visiting the landing page. Bounce rate is a beautiful way to measure the quality of traffic coming to your website.
In one tweet i have read that Matt Cutts said flat out (via second-hand news) that Google does not use Bounce Rate for ranking.If it is true that it is good news.But our goal is to convert as many visitors as possible and bring down the bounce rate.
Poppycock.Originally Posted by Eddie.S
Had you bothered to read Google's own data, presented above, you would know that there is no correlation between bounce rate and conversion rate.Originally Posted by Eddie.S
Bounce rate should be important to you as a site owner. It shows you the percentage of people that either did not find your site to be interesting or is not what they were searching for. I agree that there is no ideal bounce rate, but I personally view a bounce rate of over 50% as bad. There is nothing scientific about that number.
Matt Cutts made a statement at the recent SMX Conference about bounce rate. He said they do not look at it at all, so it is not an SEO factor.
Matt Cutts: Google Doesn’t Use Bounce Rate
Last edited by TechEvangelist; 06-18-2012 at 08:19 AM.
Facts are meaningless. They can be used to prove anything. - Homer Simpson
In my view in some stances it does affect ranking factor... Like if a user hit a search phrase in Google. Thereafter the user click through a web search result of Google and quickly in a second or two returns back to Google search page to check for other search results for what he was looking for. It gives Google some signal that the concerned website is not useful for a particular kind(user looking for information, product etc.) of user and if it determines it is of no use to any set of users than it will simply remove the website or decrease it rankings after re-analyzing the said website.
Google I don't think use Google Analytics data of any website, but he(google ) is free to use stats coming from its own search results interaction with user to improve its user experience.