It is quite possible that Google uses, or will use, for SERP rank purposes, a measure of bounce rate different from the generic one, one that measures the rate at which users click on an organic SERP listing only to return to those SERPs within a given short time period.
While server log files can be used to track a visitor's path within a site, a 3rd party can only do so if each and every page contains an appropriate tag. For Google, this would entail using GA/Urchin scripts. Absent such Google is blind. And, very, very many sites, including some of the largest and well known, do not use GA/Urchin.
Furthermore, conversion rates are defined by the site owner/operator, and have no single empirical definition.
Lastly, traffic rates are easily manipulated, making them a wholly unreliable metric for ranking purposes.
That was obvious without even looking at the source that he cited, as it read like a work addressing AdWords.
opinions ... about the importance of bounce rate each has his own opinion: I think it is a key factor in the design of the algorithms of Google, because it is thanks to this system that can google to find the best sites and the sites of greatest benefit to users
Google Analytics can tell you that google says not to be affected by its data, but we can never be sure
It has been often and well explained:
- how it is impossible for Google to know the bounce rates of all pages;
- that bounce rate viewed outside the context of the goals of the site is meaningless; and,
- how traffic based data are easily manipulated.
Google knows all of this, and is not so stupid as to pretend otherwise by making bounce rate a "key factor in the design of the algorithms of Google."
actually post about the bounce of each page of each web site is virtually impossible, you're right
Last edited by JackMirror; 04-02-2012 at 08:58 PM.
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