Google Analytics and Google Rankings

[deepsand]

Google have couple of large backbone tool to collect user data such as android, chrome, search engine, api, dns, analytics and toolbar. I believe, without analytics Google still able to get the accurate bounce rate.

Absent GA/Urchin web tags on all of a site's pages, it is impossible to properly measure ounce rate.

[deepsand]

It is proved and officially announced that Google never considers the bounce rates for ranking of the websites!! If still the doubt continues, make sure to check it on popular site seomoz!! Thanks

You completely misread the entire article. These aren't factors Google uses to determine page rank, these are factors they suggest you really focus on if you want to improve your business since these are much more relevant to the bottom line than whether you have a site's that PR4 or PR5.

The matter is neither proved nor disproved.

It is quite possible that Google uses, or will use, for SERP rank purposes, a measure of bounce rate different from the generic one, one that measures the rate at which users click on an organic SERP listing only to return to those SERPs within a given short time period.

[deepsand]

Beside Analytics, Google have DNS, API, toolbar, desktop, android and chrome to track a website. Isn't collect enough data to justified a site? Visitor visit a site less than 3 second, obviously they are category as bounce rate group.

TCP/IP are stateless, so that there is no way to know what a User-Agent is doing beyond issuing file requests.

While server log files can be used to track a visitor's path within a site, a 3rd party can only do so if each and every page contains an appropriate tag. For Google, this would entail using GA/Urchin scripts. Absent such Google is blind. And, very, very many sites, including some of the largest and well known, do not use GA/Urchin.

[deepsand]

All type signal does contribute the factor to rank a site, bounce rate could be one of the signal but it is not everything. According to webmaster central guide, the CTR and conversion also can be take count as metrics.

Google has no way of knowing all such data for all pages.

Furthermore, conversion rates are defined by the site owner/operator, and have no single empirical definition.

Lastly, traffic rates are easily manipulated, making them a wholly unreliable metric for ranking purposes.

[claybutler]

The matter is neither proved nor disproved.

It is quite possible that Google uses, or will use, for SERP rank purposes, a measure of bounce rate different from the generic one, one that measures the rate at which users click on an organic SERP listing only to return to those SERPs within a given short time period.

The part I disproved, without a shadow of a doubt, is that article he keeps citing has nothing to do with ranking factors. It's an article of tips for webmasters to improve the quality of your site as far as user experience goes. He doesn't understand the article yet keeps citing repeatedly to prove that conversions and bounce rate are ranking factors.

[deepsand]

That was obvious without even looking at the source that he cited, as it read like a work addressing AdWords.

[JackMirror]

opinions ... about the importance of bounce rate each has his own opinion: I think it is a key factor in the design of the algorithms of Google, because it is thanks to this system that can google to find the best sites and the sites of greatest benefit to users
Google Analytics can tell you that google says not to be affected by its data, but we can never be sure

[deepsand]

opinions ... about the importance of bounce rate each has his own opinion: I think it is a key factor in the design of the algorithms of Google, because it is thanks to this system that can google to find the best sites and the sites of greatest benefit to users
Google Analytics can tell you that google says not to be affected by its data, but we can never be sure

Nonsense. Opinions are worth no more than the facts that support them, such that all opinions are not equal.

It has been often and well explained:

• how it is impossible for Google to know the bounce rates of all pages;
• that bounce rate viewed outside the context of the goals of the site is meaningless; and,
• how traffic based data are easily manipulated.

Google knows all of this, and is not so stupid as to pretend otherwise by making bounce rate a "key factor in the design of the algorithms of Google."

[JackMirror]

actually post about the bounce of each page of each web site is virtually impossible, you're right