Google ends Chrome search rank penalty period
Unclear whether self-imposed punishment affected Chrome's usage share
By Gregg Keizer
March 25, 2012 06:50 AM ET
Computerworld - Google this month released Chrome from the penalty box and reinstated the browser's PageRank after a 60-day self-imposed sentence over a rule-breaking marketing campaign.
At some point during March, Google lifted the penalty it had imposed on Chrome the first week of January, when it demoted the search ranking of the browser's download page, www.google.com/chrome
. It's unclear when Google restored the browser's search rank; SearchEngineLand
first reported the punishment's expiration on March 16.
The decision to reduce Chrome's PageRank
-- the rating Google assigns to sites based on how many other sites link to them -- came after SEO Book and SearchEngineLand revealed a marketing campaign that paid bloggers to create generic posts that linked to a video touting Chrome to small businesses.
Google forbids sponsored links, and the company has aggressively punished violators
in the past.