Review my iPad accessory site - www.smart-grips.com

[isights]

Looking for tips on how to increase conversions, plus anything else that you might consider to be an issue regarding usability.

[davebarnes]

The site has everything it needs with one HUGE exception.
There is no contact info (a gmail address does not count). I would never purchase from you as there is no phone, postal info. I don't trust you.

[isights]

The site has everything it needs with one HUGE exception.
There is no contact info (a gmail address does not count). I would never purchase from you as there is no phone, postal info. I don't trust you.

Mmmm... what do you suggest? It's not a big company, but a small home-based business. Don't really want to give out a personal cell phone number, nor list an easily Googled home street address.

Create a dedicated support(at)smart-grips.com email account? Setup a POB?

Or just state as such on the site, "Smart Grips is a small "mom and pop" based business..."

[davebarnes]

Don't really want to give out a personal cell phone number, nor list an easily Googled home street address.

Such as:

Michael Long
POB 270595
Superior, Colorado 80027
United States
+1.3038958005

1020 E 15th Ave
Broomfield, CO 80020
(303) 664-9624

[isights]

I say again my last. Given the concerns stated, what would be the best compromise between throwing everything out there for anyone and everyone to consume, and allaying your previously stated personal "trust" issues?

This is a very small business (as evidenced, I would think, by the PayPal payment system), and it's simply not worth paying for a dedicated business line, nor is it worth prominently listing my cell phone number so would-be customers can ring the phone at 3AM and ask questions the site already answers. (Did that before, not doing it again.)

So. Any worthwhile suggestions? Or should I simply understand that I'll lose a small number of sales to people with trust issues. (And now that I think of it, probably be better off in the process. Problem customers are problem customers.)

[LD]

I say again my last. Given the concerns stated, what would be the best compromise between throwing everything out there for anyone and everyone to consume, and allaying your previously stated personal "trust" issues?

This is a very small business (as evidenced, I would think, by the PayPal payment system), and it's simply not worth paying for a dedicated business line, nor is it worth prominently listing my cell phone number so would-be customers can ring the phone at 3AM and ask questions the site already answers. (Did that before, not doing it again.)

So. Any worthwhile suggestions? Or should I simply understand that I'll lose a small number of sales to people with trust issues. (And now that I think of it, probably be better off in the process. Problem customers are problem customers.)

To show some trust to web visitors at a minimum cost, use one or two domain email address, get a business line (that is listed in the phone books under the business name) and if you want a postal mailing address shown, at the very least get a P.O. mail box addy.

[Jasmine]

I haven't considered the email address is so important, since sometimes I will buy things from small website. Thanks for davebarnes, you give me a lesson.

[the_internets]

An easy solution is to get an e-mail address using Google Apps. You can get dave@smartgrips.com for $5 a month -- pretty good deal. You'll likely be using Google Analytics anyway, so you'd be using the same provider anyway. It'll use the gmail interface.

A comment is that I have to scroll 80% of the way down the page to see what the price is. Since this is a big selling point, I'd think there would be some benefit to bringing it front and center.

Additionally, I don't think the "infomercial" style of price reduction works as well in a text format. I think you're better off just doing side-by-side price comparisons with the market leaders.

[isights]

Cool. Thanks.

[weegillis]

Trust issues, aside, I find that the order page is a bit infomercial like as mentioned above, and needs to be more upfront and direct without the mass marketing hype. The WIN sidebar does not need to be there. The page needs to present as though the user is actually there to place an order, not be sold again. Take all the hype out of that page and make it look and feel like you mean to do business, and wish to make it as simple and straight forward for your customer as you can.

That said, it would mean taking a slightly different approach on the whole. It might be worthwhile setting the product details in a slide presentation, above/as near the fold if possible. Walk the user through it, one screen at a time, and lead them to the close at the end, with a big call to action to your neatly presented and business like order page. With the layout and template you are using, this should be easy enough.