We market our physical product exclusively online via our web site, then direct our customers to Amazon to complete their purchase and use Amazon FBA to fulfill and deliver our orders to our customers. We are considering employing an Internet marketing specialist, with writing and PR skills, to drive traffic to our web site. When the visitor clicks on the order button on our web site and is directed to our Amazon listing, they will do so via the affiliate code of the marketing expert, which is embedded in the order button, who will then receive their compensation directly from Amazon. Is this feasible?
Yes, we do get very good sales/visitor conversions of between 4 - 8% and yes we do have a very good product with a large target market