We have about 650,000 names in our database of customers and people who have opted in to our monthly newsletters.
We follow best practices. Problem, we set up an application 4 years ago to handle our emailing back then it was load them up and send them out.
I've recently noticed that our aol emails are hitting a spam server, even my own imail mail-server is putting them on a list.
How where do I go to school to figure out what I'm doing wrong or what online resources exist as a say checklist.
Last question what over the counter email solutions would assist us in being more full service to measure metric etc... the only thing we can do now is count opt outs and back into sales calculations.