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Thread: Bing Traffic - Up and with better conversions?

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  1. #1
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    Bing Traffic - Up and with better conversions?

    I've talked to several people over the last three days in various industries. Everyone is noticing a decent increase in Bing search traffic since about 1/25/12. In addition they're noticing decent conversion rates with Bing vs the others. Is anyone else seeing this? It's curious as I wonder if it's a reflection of a new ad campaign I've missed or a move from the latter because of the "search" improvements of last month?

  2. #2
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    I'm noticing that as well. What are they doing different?

  3. #3
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    Bing referrals are up 72% over last month. Also on 10/31/11 Bing almost tripled the number of pages they were crawling on our site - build it and they will come

    I had a problem trying to light up Bing advertising - there was an issue with the account - after 30 minutes on the phone with no resolution I told them I wasn't interested. A rep called back back 20 minutes later - had found and resolved the issue and got the account moving forward - they've been leaving too much money on the table too long and appear to be getting aggressive.

    My theory is there's only so much at the top of the food chain - the top 1000 internet retailers. Then there's the regionals for each industry.

    With the recession and high unemployment comes a gazillion tiny ecommerce sites young and dumb enough to waste money on PPC (as we all have) - Bing smells blood.

  4. #4

    SE changes

    I have seen some of the same changes mentioned, and in some cases, an almost even 3 way split between the big 3. Right now, my most substantial ad earnings seem to be resulting from traffic sent by number 2 and 3. It has been so for about 3 months as near as I can tell. The position in the serps have not changed in number 1 se, as far as I can tell, although the traffic coming from it seems to be a little less, but the other 2 have more than picked up the slack.

  5. #5
    Senior Member PhilipDunn's Avatar
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    So is Bing getting a larger share of the organic search market?

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    newoptimizer, I'd say "yes". They seem to be more aggressively pushing themselves into toolbars and the like (that I see) and this is I think giving them a greater market share.
    I sizeable chunk of the population I think search either bing/google/yahoo in that whatever is closest in the tootlbar gets the search.
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  7. #7
    Senior Member PhilipDunn's Avatar
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    I'd like to see that (yahoo/bing) market share increasing. I remember when Yahoo had a much larger share than they have today. But I do prefer having Google Dominant. I believe its much easier to manipulate rankings in the non Google engines..

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    Administrator LD's Avatar
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    Quote Originally Posted by newoptimizer View Post
    But I do prefer having Google Dominant. I believe its much easier to manipulate rankings in the non Google engines..
    As I read this, it looks like a contradiction. Can you please explain a little further?
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    WebProWorld MVP deepsand's Avatar
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    Quote Originally Posted by newoptimizer View Post
    But I do prefer having Google Dominant. I believe its much easier to manipulate rankings in the non Google engines..
    With Google's SERPs being inferior to begin with, who cares whether they are the more or less allowing of manipulation.

    Furthermore, from my view point, it is Google that is the more easily manipulated, both by content providers and Google itself.

  10. #10
    Senior Member PhilipDunn's Avatar
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    LD,

    I know there will be people that disagree, but I have found that you can increase SERP's with marginal SEO techniques in Yahoo/Bing, but less so in Google. I do like the idea of the SE market share being spread a little more evenly and I'd still like to see Google having the greatest share - just less of a share...

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