Let's put it this way. By propagating your business information around the Internet, the byproduct of doing so, can result in the creation of a few or a lot of backlinks. Of course, this depends on how you are distributing that company information. Does one create backlinks through this process? Probably yes. How many? It depends.
But now you can see why the advices is to create these backlinks as naturally as possible and with methods that are acceptable and do not try and circumvent SE guidelines. There is, of course, much more to this than what can be conveyed in this one post, but I think you get the idea?
The idea, "if you build it - they will come", and then "they" want to set up one-way OBL's from their sites to yours, IMO, would be wishful thinking in most cases.
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