confused about destination url

[Guanxian]

Hey guys~~

I am brand new to the forum and Google Adwords, so i'll probably have tons of questions needing your help. Many thanks in advance!

First one, here we go:

when i logged into my Google Analytics account and looked at Advertising>Adwords>Destination URLs, this is what i show:

......&9gtype={ifsearch:search}{ifcontent:content} &9gkw={keyword}&9gad={creative}.1&9gag=18406610 78

(sorry i am not allowed to post links now, but the part before parameters above is my domain name)

can anyone explain to me how to understand the url and, actually, how it is generated?

TY!
-April

[deepsand]

Those parameters are used by the GA/Urchin scripts for tracking which AdWords listing yielded the traffic.

[Guanxian]

Those parameters are used by the GA/Urchin scripts for tracking which AdWords listing yielded the traffic.

Thank you for your answer. Can you further explain what each part of the parameters means? many thanks!

[deepsand]

No documentation to go on here, so these will just be my best deductions.

• &9gtype={ifsearch:search}{ifcontent:content} - General source code, where "search" = Search match, and "content" = Display Network, formerly known as Content Match
• &9gkw={keyword} - the ad's Keyword/phrase
• &9gad={creative}.1 - unknown; as a guess, might identify the ad type, such as Text or Image
• &9gag=18406610 78 - Ad Group and Ad Number