David here, thanks for your time in reading this post. Webproworld is a great resource that I have subscribed to for a while and it has been a great help to me in the past but I am frustrated now and need help! I must be doing something very wrong and I hope that to a more experienced eye it might be blatently obvious! If anyone has time to give me an opinion on the matter below it would be greatly appreciated.
I manage the website http://www.rebatehomeloans.com.au and we are having major problems with Google search results. We rely (too heavily) on Google as our primary source of attracting business and changes affect us greatly.
Any feedback as to why our results have dropped off would be appreciated. I thought Google may have been penalising the site for something but not really sure what,...over use of keywords? replicated content on some pages? (see http://www.rebatehomeloans.com.au/sy...age-broker.htm and http://www.rebatehomeloans.com.au/me...age-broker.htm )
I sent an email to Google support re whether I was being penalised though and they have assured me that this is not the case. This doesn't make sense though as I am currently scoring about #60 or something for 'Sydney Mortgage Broker' and simlar terms when I was 2 or 3 about a week ago. On the 1st Google results page for 'sydney mortgage broker' there are sites listed with much more ambiguous references to the search term such as http://www.gumtree.com.au/cgi-bin/fr...2/1010472.html
Background - We were consistently scoring in the top 5 results for search terms such as 'Sydney (Melbourne, Brisbane, Newcastle & Canberra)Mortgage Broker' up until about 1 or 2 weeks ago.
This was due to an optimisation of the website that included the use of such key phrases in page addresses, titles and content.
Also, terms such as mortgage repayment calculator, loan calculator, borrowing capacity, sydney home loans etc (and loads more)have scored well initially in the past when I introduced them and then seemed to just drop off the face of the earth.
I know that the site needs more incoming links from PR 4s or better and this is something that I am in the process of trying to rectify. Very time consuming applying for these manually though, are there any better methods or ideas?