Dear all, I have an interesting query for which I think I have answers, but am keen for any I may have missed.
We operate in an Australian city (Melbourne) and have had a newly licenced rival knocking off our clients via SEO, for our key phrases.
We have used SEO to win back some of the searches (the main battleground apparantly being backlinks from content farms being used by the newcomers and the like), with success in getting them to the top.
Now where a major issue has emerged is when people do a search for our services and add the geograpical place for us, in our case, Melbourne, which is our city in Australia.
This is clearly a very important part of the search string as people often add this to sort out the out of town businesses they don't want.
For this, the other side win most of the searches, with their site clearly having better SEO for this place name when used in almost any search.
Yes, they have good on page SEO and yes it appears that a lot of their backlinks and anchor text seems to use this word "Melbourne", but is there anything else I may have missed that can change things our way quickly and easily?
Also is there are relative percentage in terms of SEO given to place names by the search engines in a search string of say three words?
All the best