My wife and I recently went from using the free version of ejunkie shopping cart (accepting Paypal and Google Checkout) to implementing Turnkey Media's "Sunshop" shopping cart. We made the transition in early December. In late December (week leading up to Christmas) we began accepting Credit Cards through CDG Commerce. Overall our sales have slowed tremendously and I'm trying to figure out if it's something to do with the design flow, or a problem with the checkout process. I've tried and tested the cart and can get an order through no problem, however being new to this, and probably not understanding all the reasons people might bounce from our web store, I thought I would ask to see if anyone has any suggestions here.
When we used ejunkie we simply charged a flat fee on each item for shipping. Now we use shipping tables based on weight of all items in cart.
Since we switched to the new cart, Google Checkout sales have become virtually non-existent. While we don't have extremely high volumes, I would have expected more through Google Checkout in the month of December, but only had 1 through the new shopping cart.
Before starting to accept CC's we did manage a few sale through Paypal and a couple of Check/Money orders. Since the switch to CC, all Paypal sales have ended and only a few CC's have come through.
I realize that you may not be able to truly give a full review of our store since that might include actually completing a purchase, but I would love any feedback possible on possible design issues, etc that may be a factor. Our Stores site is store.legendsofamerica.com