Adwords Relevance Needs Improving
I am having a hard time increase my relevance. The keywords are in the TITLE tags, <h1> and are in the main content - but my relevance remains "Poor" resulting in a QS=3. Does anyone have any tips to increase this ??
Here's a list of ways to improve your Quality Score
It should be able to help you in improving your adwords score
Relevance is determined by comparing three items:
Originally Posted by SuperMan
- Content of landing page; and,
- Content of Title & Content of the ad itself.
Also, understand that relevance is but one of three factors incorporated into QS, the other two being CTR, relative to ads of competitors, and load speed of landing page.
I've seen AW listings with a QS of 8-10 drop to 4-6 simply because a competitor bought high spots by way of their max. bids, thus increasing their CTRs and making those of others look poorer by comparison.
Last edited by deepsand; 12-21-2011 at 09:20 PM.
Originally Posted by hackerboy
Read the post directly above yours; and, read Google's own information on the subject.