SEO & Videos

[ep2012]

Ok, so I guess we have to face facts, video isn't going anywhere & it's quickly becoming the way that people are selling their products.

We are about to ditch the copy & go for a video based on someone's expertise opinion, BUT, he failed to mention how we deal with SEO. So, what do I do now if we remove all the copy except a few headlines? This is kind of scaring me.

Thanks


Michelle

[keyon]

So, what do I do now if we remove all the copy except a few headlines?

Guess I'm not understanding why you feel that using video means you have to ditch copy. My perspective on using video as a marketing tool is that it simply supports/enhances the content you already have in place. If we're talking about your own website page, you'd certainly want to include plenty of descriptive copy about the video on that page. Even if we're talking about a YouTube page itself, probably a good idea to include "copy" with the video -- a well-written description, a complete video transcript, etc.

[freehits]

How where when and why? If you are adding video to an established site, well thats "adding" so should only make more materieal for the G? Why does it mean removing anything?
Show the pages you plane to add video and what you plan to remove. .. adding is always more. And the video transcript is a great idea, done that one before. Its like an SEO teleprompter.

[ep2012]

Hey, just telling you what the experts say. The text distracts, the video should be the full focus of their attention. He said only use a heading at the top of the video.

Trust me, I ain't keeping all that copy LOL, I currently have the long sale letter technique which isn't working well anymore.


Michelle

[keyon]

Hey, just telling you what the experts say. The text distracts, the video should be the full focus of their attention. He said only use a heading at the top of the video.

Kind of sounds like you're talking about a landing page? In which case, maybe it's not something that needs to be optimized for organic search results to begin with? Sure, I can see the logic of keeping text off a page -- that is, if you already have a means of getting traffic to that page, and the sole purpose of that page is to simply get people to click the play button. All depends on what your particular marketing strategy is.

[ep2012]

Kind of sounds like you're talking about a landing page? In which case, maybe it's not something that needs to be optimized for organic search results to begin with? Sure, I can see the logic of keeping text off a page -- that is, if you already have a means of getting traffic to that page, and the sole purpose of that page is to simply get people to click the play button. All depends on what your particular marketing strategy is.

Well it's the index page, but it's not a blank landing page with a list to sign up to if that's what you meant. I guess there are different types of landing pages.

Since I ONLY rely upon Organic traffic, I need the SEO in place.


Michelle

[ep2012]

Videos are more concerned with Branding and not with SEO, I also tried is a year before but couldn't find the right path with it, so now back to SEO

The video is for selling, it just replaces the text to sell. All text, videos, etc. deal with branding, that's not what I'm talking about. My question is, how do I deal with SEO since there won't be text on the page anymore.


Michelle

[keyon]

Well it's the index page...Since I ONLY rely upon Organic traffic, I need the SEO in place.

Well in that case, deciding to "ditch the copy" seems extremely counterproductive in regard to SEO. You could certainly place the video at the top of the page, and then just run all of your text below. With that arrangement, I don't think the text would "distract" from the video. In fact most of the copy would probably appear below the fold anyway.

[keyon]

My question is, how do I deal with SEO since there won't be text on the page anymore.

Don't remove the text.

[ep2012]

Don't remove the text.

I have to disagree. The whole point is to get sales. If the text wasn't distracting it would be left there. The whole point of the video is to sell, not give them a reason to back out b/c they get overwhelmed with the text or there's something they don't like about the text that makes them back out even though the video sold them.

The video is meant to be there to replace the text, not add to it.

I thought there was a way to SEO a video (somehow), maybe with the text within the video. I take it no one has come up with a solution to this problem yet.


Michelle