SEO & Videos

[ep2012]

LOL, unfortunately I feel you are RIGHT!!!

This is why the most ugliest of sites that no one can figure out how to navigate (FB anyone) get TONS of traffic & make TONS of money.

Not all nicely done sites that have clear GUI do poorly, but this seems to not be a requisite at all.

The world has gone to hell in a hand basket (what does that even mean literally speaking? LOL)


Michelle

[ep2012]

Do you know anyone who does this type of video?


Michelle

[TrafficProducer]

Do you know anyone who does this type of video? do you meen 25 cups of coffee first, look up Fred on YouTube

[MyRentals]

I have to disagree. The whole point is to get sales. If the text wasn't distracting it would be left there. The whole point of the video is to sell, not give them a reason to back out b/c they get overwhelmed with the text or there's something they don't like about the text that makes them back out even though the video sold them.

The video is meant to be there to replace the text, not add to it.

I thought there was a way to SEO a video (somehow), maybe with the text within the video. I take it no one has come up with a solution to this problem yet.


Michelle

"... just telling you what the experts say......"

Michelle, I'm not sure what proof your experts are giving you, that say a website using videos should dump text in favor of videos.
You mention that you are relying on an Organic audience to generate visits and customers.
You also mention that your current "text" is not working.

There's 2 different aspects to your question:
1) Being visible and ranked well in the search engines so that the "organic" visitors find you.
2) Having an impulsive website/page which keeps the visitor and encourages them to stick around / bookmark you / buy from you.

These two things are not the same!

Video when done well, is engaging and can convert very well. If the video doesn't answer clearly and easily what your visitor is looking for - then they will leave as easily as they arrived.

Video hosted in the right place and with a suitable name and the right length and description [lots of AND's sorry ] will certainly be indexed in the search engines. How the search engines rank your video vary much depends on how closely you pay attention to how they rank video content.

One thing is very clear. ALL the main search engines will only give ONE line of videos in the page one of their results pages!!!!!!!!
So focusing on getting your website with video only, to appear high in the organic search results is already a fools errand, as you have just increased the difficulty of achieving your goal drastically.

Example:
For example, the search phrase "New York" shows Google to have around 6.4 billion matches in their results. Google's organic listings show mostly URL's of web pages. They even show 2 lines of Images higher in their results than the 1 line of videos that they show in the first 100 listings. Who would go further back in Google's listings than the first 10 pages anyway ????

Hence - Organically, it makes sense to focus on text and the way your web pages rank in search results than trying to do the equivalent purely with video.

Where Video actually works is where site owners have decent sized subscription lists for emailing - then, its very conceivable to drive traffic directly to a video page and convert the focused audience. Unless video goes viral, (and there's various ways to go about that) the chances of a search engine giving any weight to your video page is extremely slim.
NOTE: Even YouTube doesn't leave its pages purely to video !!!! Think about it, they have numerous text areas on the page including a comments thread - because they know that people like to engage with 'text'.


If you can prove otherwise, then I would be pleased to hear how you achieved it.

Alternatively, share the website you are needing to improve in here, I will be happy to give positive feedback on probable areas and methods of improving whatever conversions you currently have.

Martin

[snakeman]

Martin, I agree with you, especially in the context of youtube and the ability for visitors to post text.
The problem is what happens when you get overwhelmed with SPAM?
And/Or your SPAM blockers don't stop them?

[ep2012]

A/B Testing is a simple way to see how well your page is converting. Using Google analytics to see what visitors are landing on. You can use CSS and jQuery to organise content around the video so long as the title, metas and h1, h2 tags are accurate and the page has already been crawled it should be easy to tweak your pages to stike the right balance (the rules of writing a good elevator pitch will still apply). Hope this helps.

Thanks Elson. This is something I wouldn't have thought of especially b/c I'm not a coder.


Michelle

[ep2012]

Hi Martin,

Well unfortunately, the guy I bought the program from didn't even train his staff how to address the SEO issue which is why I came on here.

Ryan Diess is his name if you keep up on all the IMs.

I still haven't done the video yet, only got someone to write up the copy which was so so.

I like what Elson said & what I concluded after what LD said. Give them an option of which they want.

Here's the 2 sites:

www.exoticpublishing.com
www.becomeanescort.com

Thanks


Michelle

[TrafficProducer]

A Reminder... YouTube, is said to be, the second largest "Search Engine"

[MyRentals]

Hi Martin,

Well unfortunately, the guy I bought the program from didn't even train his staff how to address the SEO issue which is why I came on here.

Ryan Diess is his name if you keep up on all the IMs.

I still haven't done the video yet, only got someone to write up the copy which was so so.

I like what Elson said & what I concluded after what LD said. Give them an option of which they want.

Here's the 2 sites:

www.exoticpublishing.com
www.becomeanescort.com

Thanks


Michelle

Hi Michelle, thank you for sharing the site with us. It's certainly a tight niche which IMO has both pros and cons.
I see that you have Analytics connected. I would get a thorough understanding of the activity within those reports. Analytics provides data on where visitors came from as well as what they searched for. It also gives information on how long they stay and how/where they left your site. Understanding how/why/where people left your site is the first indicator to where problems might be in your site. This understanding will allow you to improve things (text and or Video).

Besides studying Analytics, I would also turn my attention to what search terms people are really searching for relating to your niche target. This allows us to think about the structure of key text such as titles and density of the page. It also gives a clear indication of the size of your market.

The main phrase which your website currently targets is "How to Start an Escort Service". According to Google data you have 140x people specifically searching that phrase in the English language globally. The phrase also includes a break out phrase of "Escort Service" clearly appealing to the users of the service with a global monthly count of 49500. This makes me wonder what Analytics shows you is your site bounce rate ?

I mentioned earlier that your niche has pros and cons. The pro is that because the niche is small, the niche competition level in Google is low as is the competition for Adwords PPC, so the click price will also be relatively cheap. The disadvantage is that the true market for your product is slim so you can't afford to make mistakes.

There seems to be a spike demand in Singapore, I would consider having a translated version of your site and video specifically for this region.
Other search phrases suitable to your site include:
• how to start an escort business = 260x p/mth
• how to start an escort agency = 73x p/mth
• how to start a dating service = 73x p/mth
• how to start a escort service business = 73x p/mth
• how to start an escort service business = 46x p/mth
• starting an escort agency = 36x p/mth
• how to run an escort service = 36x p/mth
and a few more with lower monthly averages.

A few things which popped out immediately for me are:

• A quick look at the density of the page tells me that you can rearrange your focus keywords which would encourage the search engines to move you up in the SERPs higher than P7 as well as get you onto Page 1 for some of the phrases I listed above.

• Writing copy for squeeze pages is very specialised to succeed at it. Thinking about the motivations and hesitations of your prospect is key to ensuring that each line of copy helps achieve your goal. Repetition of key points is important, but I do believe the copy can be reduced.

• Portrait Photo: Anything pointing towards business creation should have a polished professional looking photo. Dress to impress with business subjects. I personally would organise a photographer with lighting equipment to give you a mini photo session. Its a good investment for a cost of around £200. Either dominatrix or suited would work well for you. The important thing is that the audience perception and faith in your product would increase.

• Your supporting pages at the bottom of the squeeze page need to have the same look and feel as your squeeze page for people to believe that they are not being taken advantage of. Also, it is proven that any website selling something directly on the page needs to have within their contact page a regular postal address as well as your telephone number.

• Your earnings claims might well be realistic considering the business service, however the claims need to be believable by your audience. Maybe it would be better to undersell and over deliver this phrase.

• Visitors are fickle things and if they don't immediately see what they are looking for, they often leave. I would consider getting your opening title into a form that allows your visitor to instantly know what your offer is - then, how it will change their lives. I had to read 6 lines of text before I knew what your site is offering.

• Your 45 minute personal coaching session should be the peak point of your product offering. You have totally under valued it with a price tag of $45 and that statement alone would switch me off from your offering immediately. You position yourself as the authority in your market place with valuable experience. You are sharing your experience in your book/guide so that others can be profitable. What is better than reading how to do it ? Speaking with the expert privately in a conversation of course!
Take the hourly rate of a patent lawyer as an example: a professional in their field. Would they open their mouths for less than $500 to teach anybody their trade ?? I guess not. As a prospect, reading your squeeze page - I'd wonder how valuable and helpful your product is seeing as you only place a $45 value on your time. The most valuable thing in the world is experience... You are worth a lot more, so say it.

Your prospects are buying into an image, an idea and hopefully a way of life. Feed them the "short" story, set the scene and explain to them how you can deliver that dream in reality. They need to trust that what you are offering is going to deliver on its promises. They need to trust you. Hype is just that, hype and is found everywhere these days in the eyes of the skeptic majority.

VIDEO: Whether you supplement your site with video or not, the most important aspect of your site is every bit of it will need to look professional. Your audience has a specific personality, they will be stepping out of the ordinary expectations of civilization, they are focused on customer service of a personal nature and probably have an eye for detail. For you to succeed over your competition for your product, your copy; layout and presentation needs to match the probable expectations of your prospects. This is also true with your video production also, either very clean and crisp or luxurious surroundings and suitable lighting. I recommend combining a wide format video as the feature of the page which doesn't load until they click an image presentation of the video area.


That's my thoughts anyway. I hope that maybe a few bits of it you might consider useful.

Martin.

[MyRentals]

Martin, I agree with you, especially in the context of youtube and the ability for visitors to post text.
The problem is what happens when you get overwhelmed with SPAM?
And/Or your SPAM blockers don't stop them?

Yep! every good idea gets run over by those wishing to abuse things. I love YouTube and what it brings to the marketing table, let alone pure entertainment value. SPAM is a constant battle everywhere. My hosting servers deal with 10's of thousands of spam attacks daily.

I don't know the efficient answer to handling SPAM in a YouTube page or anywhere else. The more popular a video, the more Spammers it attracts of course !!